Senior Marketing Executive

Private Equity International; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A business intelligence company in Greater London seeks a Senior Marketing Executive to enhance driver traffic for digital platforms through effective SEO/AEO strategies. This position requires strong skills in project management, digital marketing techniques, and excellent communication. The ideal candidate will have a Bachelor's degree and prior marketing experience within a B2B environment, demonstrating the ability to optimize user journeys and improve conversion outcomes.

Benefits

Flexible working arrangements

Inclusive culture

Qualifications

• Bachelor's Degree and experience in a marketing position within B2B Business Intelligence.
• Strong communication skills and ability to influence peers.
• Experience in optimizing conversion from organic and inbound traffic.

Responsibilities

• Optimize SEO/AEO for 17 digital platforms.
• Manage CRO initiatives to enhance engagement.
• Collaborate with external agencies for organic search improvements.

Skills

SEO/AEO optimization

Project management

Communication skills

Digital marketing techniques

Attention to detail

Education

Bachelor's Degree

Tools

Wordpress

Brightedge

Job description

About The Role

Our vision is to nurture PEI Group and our business information andevent brands to become must-have resources and networks, so that private marketinvestors, managers and service providers can better meet their businessobjectives and outperform in their markets.

The marketing team will be strategic partners to the business,collaborating to design and deliver customer-centric, creative andhigh-performance programs which improve brand preference, engage more marketprofessionals and underpin commercial success.

The Senior Marketing Executive, based in London, will be responsible for driving quality traffic toour digital information platforms, networks and events websites. You’ll beexpert at targeting our TAM audiences through SEO/AEO, and work with Digital Marketing Operations (DMO) colleagues to provide advice and support to marketers in the asset class teams.

Responsibilities and duties

• Strategy and support on SEO/AEO for our 17 digital information platforms websites and events platform (peievents.com) ensuring they are fully optimized for best practice SEO/AEO and reporting back to key stakeholders on success and recommendations for improvements.


• You’ll work daily on our SEO/AEO tech stack including Wordpress and Brightedge optimizing content across our websites.


• Own and deliver CRO initiatives across our digital platforms, using data, testing and user insight to optimise journeys, improve engagement and increase lead and revenue conversion.


• You’ll work closely with external agencies, briefing, project managing and delivering improved organic search and AEO improvements.


• Reporting and analysis for marketing channel performance.


• Present back to key stakeholders with recommendations for improvements.


• Working with your colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.


• Maintaining a calendar of all Subs, Events and Membership marketing activity across the year.


• As required update the content on the PEI Group company site.

About You

Experience & Skills

• MinimumBachelors Degree and experience working in a marketing position within asimilar B2B Business Intelligence/Information Services organisation.


• You have high attention to detail and a methodical approach to work. You will relish the detail making of SEO/AEO improvements to deliver increasedvisibility.


• Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programs to drivegrowth.


• Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.


• Experience optimising conversion from organic and inbound traffic, ensuring increasedvisibility is matched by improved user journeys and conversion outcomes.


• Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and stakeholder reporting.


• Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.


• In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI.


• A proactive approach to learning, exploring best practise, testing and implementing in the business, reporting results both at a tactic level and business impact level. You are curious and will always be wanting to learn more but above all implement what you learn and being able to demonstrate effectiveness and results.

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.