Senior Manager, Strategy

Journey Further Ltd.; Manchester; On-site; GBP 57,000 - 68,000; Full time

Job summary

A marketing agency in Manchester seeks a strategist to develop integrated media plans. The ideal candidate will create strategy recommendations for senior marketers, understand audience behavior across channels, and influence senior stakeholders. Experience in cross-channel planning is essential. The role offers a competitive salary of £57,000 to £68,000.

Qualifications

• Experience in driving integrated comms planning.
• Comfortable working with various insight sources.
• Demonstrated success in multi-channel environments.

Responsibilities

• Create strategy recommendations for senior marketers.
• Lead strategic discovery processes including research.
• Translate strategy into actionable media recommendations.

Skills

Integrated comms planning

Cross-channel media strategy

Strategic frameworks development

Audience behavior understanding

Influencing senior stakeholders

Performance analytics

Job description

What you will do

• Create and articulate strategy recommendations for senior marketers with a commercial/product marketing mindset, demonstrating the value of comms planning through your work
• Develop plans considering paid, owned, and earned media channels with clear KPIs to evaluate success
• Lead strategic discovery processes including research, audience understanding, and competitive analysis to inform planning decisions
• Translate strategy into actionable media recommendations and plans, while considering context, culture, consumer, and content
• Partner with Data, Creative, and Media teams to build integrated solutions that connect strategy to execution
• Apply an evidence-based approach in developing recommendations for clients
• Embrace a positive mindset and an inclusive approach in receiving feedback from clients
• Share your point of view confidently and seek opportunities to elevate planning
• Mentor and develop more junior strategists, supporting a collaborative and high-performing team culture

Requirements

• Experience in driving integrated comms planning across multiple stakeholders
• Experience in cross-channel media strategy and planning
• Demonstrated ability to turn business challenges into clear strategic frameworks and actionable media plans
• Deep understanding of how audiences behave across paid, owned, and earned touchpoints, and how channels work together to shift behaviour
• Ability to brief and challenge channel specialists to ensure strategic consistency across planning and activation
• Comfortable working with qual, quant, performance, audience, and cultural insight sources
• Proficient in using key industry tools to drive insights and plans
• Demonstrated success in delivering results in multi-channel environments
• Ability to influence senior stakeholders, challenge thinking, and build trusted advisory relationships
• Understanding of business models, growth drivers, and commercial levers that connect marketing activity to measurable outcomes
• You candevelop plans considering Paid, Owned, and Earned media channels with clear expectations/KPIs

Salary

Leeds - £55,000 - £65,000
Manchester - £57,000 - £68,000

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.