Senior Insight Analyst (Customer & Marketing)

ASOS; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A major online fashion retailer is seeking a Senior Insight Analyst to enhance marketing analytics and support business growth. The ideal candidate will leverage SQL and data storytelling to provide actionable insights. Responsibilities include collaborating with stakeholders on marketing strategies and optimizing performance analytics. This role offers an enriching work culture with numerous benefits, including employee discounts, private medical care, and personalized learning opportunities.

Benefits

Employee discount

25 days paid annual leave

Private medical care scheme

Qualifications

• Proven experience in Customer/Marketing Analytics, understanding data insights.
• Strong technical skills in SQL with daily use, proficiency in Excel.
• Expertise in analyzing large datasets to deliver business impact.

Responsibilities

• Partnering with stakeholders to optimize marketing activities.
• Delivering meaningful insights and recommendations.
• Building relationships with senior stakeholders and communicating effectively.

Skills

Customer/Marketing Analytics

SQL (advanced)

Excel

Data storytelling

Collaborative mindset

Tools

Python

Databricks

SQL Server

Job description

As a Senior Insight Analyst within the Customer and Marketing team, your role is to help stakeholders understand how to most effectively drive business growth by delivering robust analysis and compelling data-driven storytelling.

The Details

• Partnering closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social), Brand Marketing and CRM.
• Leveraging a range of platforms, datasets and tools (SQL Server, Adobe, Databricks) to deliver meaningful insights and actionable recommendations.
• Collaborating with other insight analysts and external partners to produce cohesive, high-impact analysis.
• Championing new processes and methodologies to enhance insight accuracy and keep marketing analytics at the cutting edge.
• Building strong relationships with senior stakeholders across the organisation, ensuring clear communication and effective prioritisation.
• Supporting and evaluating testing frameworks to understand campaign performance, channel incrementality and profitability.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Were ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

About You

• Proven experience in Customer/Marketing Analytics - understanding how data and insights fuel growth and profitability to shape commercial decisions.
• Strong technical skills: SQL (advanced, daily use), Python (nice to have), high proficiency in Excel.
• Expertise in extracting, analysing and storytelling with large datasets to deliver end-to-end analysis that drives business impact.
• A customer-obsessed mindset, with the ability to interpret trends through a customer lens and translate them into actionable strategies.
• Excellent communication skills, with confidence in presenting compelling data stories that influence stakeholders at all levels.
• A collaborative approach, acting as an analytical thought partner who can translate business questions into data driven solutions.
• A detail-oriented, proactive, and flexible mindset, with the ability to simplify complex problems and ensure quality and accuracy in every output.

BeneFITS

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.