Senior Graphic Designer & Brand Visual Lead

Rixo Limited; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fashion brand is seeking a Senior Graphic Designer to lead the evolution of its visual identity. The role involves creating brand guidelines, designing digital assets, and collaborating with creative teams to bring concepts to life. Candidates should have over 6 years of experience in graphic or brand design and a strong portfolio demonstrating versatility in both digital and print. This position is based in the United Kingdom.

Benefits

Collaboration with a creative team

Influence over brand direction

Opportunity to build a meaningful visual identity

Qualifications

• 6+ years of experience in graphic design or brand design, preferably in fashion or lifestyle.
• Strong portfolio showcasing visual identity systems and editorial composition.
• Experience with both digital and print design.

Responsibilities

• Lead the evolution and execution of visual identity.
• Create brand guidelines for consistency across teams.
• Design digital assets for various platforms.

Skills

Typography

Layout systems

Graphic storytelling

Digital design

Print design

Tools

InDesign

Photoshop

Illustrator

Figma

Job description

ABOUT RIXO

RIXO was founded in 2015 by best friends Henrietta & Orlagh, born from a love of vintage and a belief in joyful self-expression. We design clothes to be loved, worn and lived in - always with a sense of romance, ease and personality.

As we continue to grow globally, we are building a Creative Studio that can express the world of RIXO with confidence, warmth and consistency across every touchpoint. This role sits at the heart of that world‑building.

THE ROLE

We’re looking for a Senior/Heavy weight Graphic Designer to lead the evolution and execution of RIXO’s visual identity. This is a hands‑on craft‑first design role, responsible for ensuring our visual output feels distinct, recognisable and emotionally resonant - from campaign storytelling and digital layouts to packaging, print and physical retail experiences.

You’ll partner day‑to‑day with the Head of Creative & Brand Marketing to bring creative concepts and seasonal narratives to life. You’ll also collaborate directly with the Creative Director for aesthetic alignment and final sign‑off.

You are not just making “assets” - you are shaping a cohesive visual universe.

KEY RESPONSIBILITIES

Brand Visual Identity

• Own and evolve the RIXO graphic identity - typography, layout systems, image treatment, colour direction.
• Create and maintain brand guidelines, ensuring consistent application across internal and external teams.
• Build scalable template systems for digital, campaign and print use.

Campaign & Editorial Expression

• Translate seasonal brand stories and creative direction into visual worlds and rollouts.
• Create campaign moodboards, graphic storytelling frameworks, titles, typography treatments.
• Support on art direction across campaign and editorial shoots (optional to lead over time).

Digital & Social Design

• Design digital‑first assets across email, paid social, organic social, web modules and storytelling moments.
• Ensure all digital outputs feel elevated, human and commercially effective.
• Shape the graphic rhythm and tone of our social & campaign approach.

Print, Packaging & Retail

• Design printed brand materials including invites, booklets, window vinyls, POS, swing tags and packaging.
• Collaborate with VM and retail teams to ensure the brand world is cohesive across physical environments.

Cross‑Functional Collaboration

• Work closely with:
  • Head of Creative & Brand Marketing on story, narrative and campaign rollout.
  • Creative Director for vision, refinement and approval.
  • Brand Manager on messaging alignment.
  • Asset Production Manager on delivery workflow and timelines.
• Manage and brief freelance designers or creative partners when needed.

WHO YOU ARE

• A craft‑obsessed designer with strong typography, layout and editorial sensibility.
• Confident leading visual direction, but equally happy to be hands‑on in Adobe daily.
• You understand emotional tone - not just design mechanics.
• You can translate loose inspiration into clear, ownable graphic language.
• Calm, collaborative, thoughtful communicator.
• You get the RIXO energy - not loud, not forced - warm, instinctive, expressive.

EXPERIENCE

• 6+ years experience in graphic design / brand design within fashion, lifestyle, creative or cultural brands (in‑house or agency).
• A portfolio that demonstrates:
  • Visual identity systems that hold together
  • Beautiful typography and editorial composition
  • Campaign or art direction sensibility
  • Digital + print versatility
• Proficient in InDesign, Photoshop, Illustrator, Figma.

WHY RIXO?

• Influence and shape the next chapter of a brand with strong creative soul.
• Work within a close, thoughtful, collaborative creative team.
• Opportunity to build a recognisable, meaningful visual identity that lasts.
• A role where taste matters, and your eye genuinely shapes the brand.