Senior Field Event Manager - EMEA

Avalara, Inc.; Brighton; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology firm in the UK is seeking a Senior Field Event Manager to lead their EMEA event strategy. This role involves managing large-scale B2B events, focusing on collaboration and data-driven decisions to enhance event impact. Ideal candidates will have extensive experience in event management and a strong understanding of the SaaS environment. The position offers a hybrid work model and a competitive benefits package.

Benefits

Paid time off

Health insurance

Bonuses

Qualifications

• 8+ years of experience managing large-scale B2B events in the UK/EU.
• Experience leading event strategy within a scaling SaaS organisation.
• A demand generation mindset with project and budget management experience.

Responsibilities

• Lead end-to-end event management and execution.
• Develop the EU event strategy to align with marketing goals.
• Track indicators and analyze performance to enhance event impact.

Skills

Event management

Project management

Collaboration

Data analysis

Fluency in English

Tools

Salesforce

PowerBI

Marketing automation tools

Job description

Overview

We are looking for a Senior Field Event Manager to lead Avalara's EMEA third-party event strategy, ensuring seamless execution of trade shows and field events across multiple geographies. You will utilise your event marketing expertise, project management skills, and collaboration to provide customer-focused events aligned with Avalara's goals. Occasional regional user conferences, customer and partner roundtable events may be included. You will report to the Senior Director of Marketing.

Responsibilities

• Event Planning: You will lead end-to-end event management, from budgeting, logistics, and vendor coordination to on-site execution and performance analysis.
• Strategic Leadership: You will develop the EU event strategy, ensuring understanding of marketing goals while driving effectiveness.
• Partner Collaboration: You will work with our teams, partners, and vendors to guarantee a cohesive approach to event execution.
• Data-Driven Decision Making: You will track indicators, analyze performance, and provide insights to enhance event impact.
• Process Optimization: You will evaluate and refine event management processes for scalability and effectiveness.
• Demand generation mindset: Ensure all field events have a positive ROI and pipeline generation strategy, owning all field and partner event execution from planning, execution to lead upload and follow-up to ensure results.
• Team Leadership: You will not have direct managerial responsibilities but will guide the EMEA Field Events Team, promoting collaboration and best practices.
• Collaboration & Presentations: You will work with several teams, explaining the strategy, plan, execution, and performance to sales and executive leaders in QBRs and other meetings.

Qualifications

• 8+ years of experience managing large-scale B2B events in the UK/EU.
• Experience leading event strategy within a scaling SaaS organisation.
• A demand generation mindset with project and budget management experience.
• Expertise in using Salesforce, PowerBI, Allocadia or similar, and marketing automation tools.
• Experience in Indirect Tax, compliance, e-commerce, ERP would be beneficial.
• Experience managing multiple projects simultaneously, showing accountability to meet deliverables.
• Fluency in English; additional European languages would be beneficial.

This is a hybrid remote/in-office role.

How We'll Take Care of You

Benefits

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech. We’ve built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real — we’re a billion-dollar business and not slowing down until we achieve our mission to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national origin, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.