Senior Copywriter

VML; City of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading advertising agency in London seeks a Senior Writer to develop compelling CRM content across various digital platforms. The role involves collaborating with cross-functional teams to enhance content strategy while ensuring brand consistency and engaging the target audience. Candidates should possess strong copywriting skills, CRM expertise, and an ability to work under deadlines in a hybrid work setting.

Qualifications

• Previous experience as a copywriter or CRM specialist.
• Excellent written and verbal communication skills.
• Ability to meet deadlines while maintaining high-quality work.

Responsibilities

• Drafting and editing high-quality CRM content for various platforms.
• Collaborating with teams to improve content strategy.
• Analyzing customer data to understand audience needs.

Skills

Copywriting

CRM expertise

SEO content creation

Communication skills

Tools

Content management systems

CRM tools

Job description

Who We Are

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

The Role

We’re looking for a senior writer to work on one of the world’s leading car groups – covering a range of brands on their CRM roster. You’ll develop standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS, and digital & social.

What You’ll Be Doing

• Drafting and editing high‑quality CRM content for newsletters, emails, landing pages, and other digital platforms.
• Collaborating with cross‑functional teams to improve content strategy and drive customer engagement.
• Analyzing customer data to understand audience needs and preferences.
• Ensuring brand consistency in style, tone, and voice in all CRM communications.

Key Responsibilities

• Express copy with clarity; on brand; on message and targeted to audience.
• Present ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity.
• Comprehend and understand brand continuity, brand guidelines and brand positioning.
• Drive, define and feed back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
• Proactively identify opportunities for creative work to be performed for clients, with guidance from seniors and directors.
• Execute creative copy at the direction of the creative director.

What You Bring

• Previous experience as a copywriter, CRM specialist, or similar role.
• Excellent interpreting and adopting the writing style of our brand/s.
• Proficiency in content management systems and CRM tools.
• Familiarity with creating and optimizing SEO content.
• Excellent written and verbal communication skills.
• Ability to meet deadlines while maintaining high‑quality work.

Additional Information

Furthermore, the interested candidate should be detail‑oriented, have original ideas, and a strong passion for writing. A portfolio showcasing previous written work in CRM campaigns, particularly in creating unique, attention‑grabbing content, will be beneficial during the selection process.

Working Conditions

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Advertising Services