Senior Consumer PR Manager

Markerstudy Ltd; Tunbridge Wells, Portsmouth; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading general insurance services provider in the UK is seeking an experienced Senior PR Manager to join on a maternity cover contract. The role involves leading consumer PR activities, crafting engaging stories for national media, and working collaboratively with various teams. The ideal candidate should have proven experience in consumer PR, excellent communication skills, and the ability to work strategically under tight deadlines. This position offers hybrid working with flexibility around in-office attendance.

Qualifications

• Proven experience in consumer PR, either agency or in-house.
• Experience using media monitoring and press distribution platforms.

Responsibilities

• Lead consumer PR activities across several brands.
• Craft newsworthy and engaging PR stories for national coverage.
• Devise newsworthy PR ideas and strategic PR plans.
• Draft press releases and promotional content.
• Secure online and print coverage in relevant media.
• Monitor current news and propose proactive comment opportunities.
• Be part of the press office rota, handling media requests.
• Complete monthly and quarterly PR reports.

Skills

Consumer PR experience

Media monitoring platforms

Creative thinking

Strong communication skills

Attention to detail

Tools

Roxhill

Response Source

Onclusive

Job description

Location

Hybrid working, minimum one day in the office per week (main locations Tunbridge Wells, Peterborough, Manchester and Portsmouth).

Role Purpose

Passionate about media relations and helping grow brands reputation in the consumer space? Digitally savvy? A creative storyteller with a keen eye for detail? Well, this job could be for you! A leading general insurance services provider in the UK, whose purpose is to put the customer first, is looking for an experienced Senior PR Manager to join us on a maternity cover contract (FTC for 12‑14 month).

The candidate will have the opportunity to make an impact by raising awareness of our brands (including car, home, motorbike, pet and travel) in the consumer media space.

No two days will be the same as the role benefits from considerable variation. We are seeking a hands on, innovative, proactive, and creative team member, with a can‑do attitude and a drive to succeed. Key tasks include ideation and implementing strategic PR plans across key brands, compiling media lists, writing press releases, media outreach, and assisting in reactive communications and media complaints.

Key Responsibilities

• Brand management: Lead on the consumer PR activities across several brands
• Consumer PR: Knowledge of digital PR and history of working with consumer press, crafting newsworthy and engaging PR stories that will secure national coverage and links.
• Ideation and PR plans: Devise newsworthy PR ideas and create strategic PR plans that align with wider marketing and business objectives.
• Press materials: Draft press releases, web content, editorials, thought leadership articles and comments to promote and support business activity.
• Coverage: Secure online and print coverage in national, regional, lifestyle and specialist consumer press for applicable brands. Candidate will be responsible for the creation of media lists and targeted outreach to journalists.
• Reactive PR: Monitor the current news agenda and put forward relevant, topical and proactive comment opportunities/angles to create positive media coverage. This can include planned relevant awareness days and news hijacking opportunities.
• Media monitoring and crisis comms: Be part of the External Communications team press office rota and have responsibility for actioning requests, including media complaints, on designated days.
• Reporting: Use PR tools to complete monthly and quarterly reports, distributing to relevant stakeholders.
• Brand values: Ensure business messages and values are portrayed and consistent in communications including press releases, comments, newsletters, editorials and web content.
• Integrated working: Work closely with wider teams to ensure a joined‑up approach across all marketing functions.
• Teamwork: Undertake other reasonable responsibilities and projects as instructed by the Head of External Group Communications.
• Regulatory requirements: Where applicable, adhere to Company processes with regard to FCA compliance and Customer Charter. Where applicable, ensure that DPA, FCA, TCF and other regulatory requirements are met.

Key Skills and Knowledge

• MUST have proven experience in consumer PR, agency or in‑house.
• Experience in using media monitoring and press distribution platforms, such as Roxhill, Response Source and Onclusive.

Essential Skills

• Be an exceptional creative thinker; able to demonstrate being a hands‑on communications expert who thrives on the creative process and written word.
• Strategic thinker; have a holistic approach about how other disciplines would complement PR plans.
• Ability to work flexibly and to tight deadlines when required.
• Strong and effective communicator - written and verbal.
• Demonstrate 100% attention to detail.
• Highly developed teamwork skills, enjoy working closely with other managers and team members within marketing and communications department, and across the group.
• Familiarity and skill with communications tools including written communications, marketing material, press and social media, and events.