Senior Business Development Manager – Sponsorship Sales (B2B Tech Events)

Rela8 Group; United Kingdom; On-site; GBP 110,000 - 135,000; Full time

Job summary

A leading tech event firm is seeking a Senior Business Development Manager for a remote role based in the UK. Responsibilities include managing a pipeline of sponsorship opportunities, conducting client meetings, and closing high-value deals. The ideal candidate has significant experience in B2B sponsorship sales and strong presentation skills. This position offers competitive compensation and requires a driven individual ready to contribute to a dynamic team.

Benefits

21 days holiday + bank holidays + Christmas shutdown

Laptop & tools provided

Regular team meet-ups and ongoing training

Qualifications

• 4–6+ years’ experience in B2B sponsorship sales or event sales.
• Experience selling into IT, cybersecurity, or data vendors.
• Confidence in pitching to senior stakeholders.

Responsibilities

• Build and manage a robust pipeline of sponsorship opportunities.
• Conduct structured Zoom calls to identify client needs.
• Create tailored proposals and close deals effectively.

Skills

B2B sponsorship sales

Salesforce proficiency

Consultative selling

Stakeholder management

Job description

Senior Business Development Manager – Sponsorship Sales (B2B Tech Events)

Job Title: Senior Business Development Manager – Sponsorship Sales (B2B Tech Events)

Location: Remote (UK-based) with occasional team meet-ups

Job Type: Full-time, Permanent

About Rela8 Group

At Rela8 Group, we connect the world’s leading tech vendors with senior IT, Security, and Data decision-makers through high-impact executive networking events, summits, and custom engagement campaigns. Our clients range from global enterprise brands to innovative scale-ups looking to engage with C-level buyers across the UK, Europe, and beyond.

We’re growing fast, and we’re hiring an experienced, driven, and commercially sharp Senior Business Development Manager to help us take things to the next level.

What You’ll Be Doing

This is a pure sponsorship sales role focused on engaging technology vendors and positioning our event formats as a direct route to their enterprise buyers. You’ll sell into a portfolio of:

• Residential Executive Summits (CISO, AI, Data Leaders)
• Private Executive Dinners
• Bespoke “Signature” Experiences

You’ll lead the full sales cycle, from prospecting and discovery, through proposal and close, working consultatively to align our formats to each sponsor’s objectives.

Key Responsibilities

• Build and manage a strong pipeline of sponsorship opportunities across IT, cybersecurity, data, and cloud tech vendors
• Conduct structured discovery and proposal calls over Zoom, identifying client pain points, objectives, and timelines
• Create tailored proposals based on pre-built templates and commercial formats
• Close deals ranging from £20k–£150k+ across multi-activation campaigns
• Accurately track opportunities, activity, and forecasts in Salesforce
• Support onboarding handover to client delivery teams post-sale
• Contribute to ongoing refinement of sales tools, messaging, and go-to-market strategy

You’ll Be a Great Fit If You…

• Have 4–6+ years’ experience in B2B sponsorship sales or event sales
• Have sold into IT, cybersecurity, data, SaaS vendors
• Understand enterprise buying cycles and how tech vendors build pipeline
• Are confident pitching to senior stakeholders (CROs, CMOs, Heads of Field/Partner/ABM)
• Are commercially aware, outcome-focused, and consultative in your approach
• Are process-driven, you use Salesforce, track activity, and prep properly
• Enjoy working autonomously within a tight-knit team

What We Offer

• A very realistic six-figure OTE
• High-quality sponsorship products and a proven delivery model
• 21 days holiday + bank holidays + 2-week Christmas shutdown + your birthday off
• Laptop & tools provided
• Regular team meet-ups and ongoing training

Important: This is a sponsorship sales role — you will not be selling tickets, delegate attendance or exhibitor stands. You’ll be directly responsible for revenue through vendor partnerships only.