Senior Business Analyst (Italian Speaker)

Last Minute Group; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading travel technology company in London is seeking a Senior Business Analyst who is proficient in Italian and English. The successful candidate will play a key role in shaping marketing strategies through data insights and collaboration with teams. Key responsibilities include defining marketing strategies, supervising reporting, and leveraging technology stacks. The position offers a flexible working environment and a commitment to diversity.

Benefits

Inclusive and friendly environment

Shorter working week

Flexible working hours

Access to e-learning platforms

Paid volunteer days

Travel industry discounts

Qualifications

• Mandatory Italian language proficiency.
• Fluent in English for international communication.
• Experience in setting marketing strategies and budgets.

Responsibilities

• Define and review marketing strategy based on data insights.
• Supervise reporting and communicate performance trends.
• Collaborate with Data & Analytics team on initiatives.

Skills

SQL

Excel

Digital marketing experience

Proactive analytic mindset

Communication skills

Paid Search expertise

Python programming

Tools

Google Ads

Google Analytics 4

Job description

Senior Business Analyst (Italian Speaker)

Senior Business Analyst (Italian Speaker) role at lastminute.com, the European Travel-Tech leader in Dynamic Holiday Packages.

The Company

Lastminute.com lives for the holidays, using technology to turn spontaneous thoughts into meaningful experiences, helping people travel the world.

Job Description

Lastminute.com is looking for a Senior Business Analyst to play a crucial role in the Customer Acquisition area within the Marketing department. The ideal candidate is a data lover, obsessed with a data-driven approach, and capable of understanding the dynamics of both marketing and data departments.

The job in brief:

• Job Title: Senior Business Analyst
• Working model: Hybrid from the UK
• Team: Customer Acquisition team within the Marketing department
• Level: Individual contributor
• Location: London, UK
• Contract: Permanent – full-time (36 hours/week)

What your impact will be:

• Define and review an overarching marketing strategy based on data and insights, aligned with company business goals, identifying areas for optimization and experimentation.
• Supervise reporting for the Customer Acquisition departments, communicating performance trends and insights to the manager.
• Collaborate with the Data & Analytics team to ensure alignment and coherence of overall data initiatives.
• Partner with marketing teams to offer support in setting marketing strategies based on analytics.
• Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology.

Qualifications

• SQL and Excel skills are a must, with the ability to query the database, extract data, and manage it.
• Experience in digital marketing, with a understanding of main dynamics and the ability to set a proper strategy following a data-driven approach.
• Proactive analytic mindset, able to transform raw and unstructured data into valuable, actionable marketing insights.
• Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech).
• Strong problem-solving skills and the ability to think critically and analytically.
• Strong verbal and written communication skills to effectively convey technical concepts and insights.
• Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment.
• Mandatory Italian language proficiency.
• Fluent in English to efficiently communicate with international team members and stakeholders.
• Expertise in Paid Search advertising platforms such as Google Ads and Google Search Ads 360.
• Comprehensive understanding of Google Analytics 4 and related big query data models.
• Experience in setting marketing strategies and/or budgeting/marketing budget/OKR definition.
• Experience in the programming language Python.

Additional Information

Perks of working with us:

• Inclusive, friendly, and international environment.
• Shorter working week (36 hours as full-time) with a half working day on Fridays.
• Flexible start and end of the working day.
• Possibility to work from anywhere for a period of time per year.
• Professional and managerial skills development training paths.
• Access to e-learning platforms such as O’reilly, Udemy, Coursera.
• 2 paid days off per year for volunteering purposes.
• Occasional social events to foster connections among colleagues.
• Travel industry discounts and flash exclusive staff fares.
• Support for employees through life’s significant moments with leave options.

Our commitment to celebrate diversity and generate belonging

Lastminute.com is committed to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility.

Eligibility criteria:

By submitting your application, you confirm that you are legally authorized to work in the country of employment and do not require visa sponsorship.