Sales Director - London Vet Show London ·

CloserStill Media Limited; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading B2B events company in the UK is seeking a Sales Director to drive revenue for flagship events. This role requires strategic thinking, strong commercial awareness, and proven leadership in sales. You will develop and execute the sales strategy, manage key client relationships, and lead a high-performing sales team. This is a hands-on role in a dynamic environment, and the company values diversity and inclusion.

Qualifications

• Proven success in driving high-value sales.
• Experience in managing budgets, forecasting and planning.
• A passion for leading teams and developing talent.

Responsibilities

• Develop, implement and lead the sales strategy.
• Manage relationships with key customers and stakeholders.
• Lead and develop the sales team to achieve revenue goals.

Skills

Strong commercial awareness

Excellent communication

Negotiation skills

Relationship-building

Time-management

Delegation abilities

Tools

CRM systems

Spreadsheets

Presentation software

Job description

WHO WE ARE

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow. Operating across five regions, we power over 200 market‑leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. But what truly sets us apart is our people.

Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact. Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

WHO WE ARE LOOKING FOR

We’re looking for an ambitious, strategic and commercially driven Sales Director to lead the growth of two flagship events: London Vet Show and BVA Live. You’ll be responsible for driving revenue, shaping sales strategy, developing key client relationships, and leading a high‑performing sales team.

This is a role for someone who thrives in a fast‑paced, insight‑led environment and is motivated by building strong teams, growing markets, and delivering exceptional results

THE ROLE

As Sales Director, you will take full ownership of sales performance across London Vet Show and BVA Live. Your responsibilities will include:

• Sales & Commercial Strategy
• Develop, implement and lead the sales strategy for both events.
• Set price points, manage profitability and ensure all targets align with business objectives.
• Drive the growth of major accounts and personally contribute to revenue through a sales split.
• Identify new markets, monitor competitor activity and uncover new commercial opportunities.
• Deliver accurate reporting on sales progress, forecasting and performance.
• Create post‑event analysis and market insights to guide future development.
• Ensure an effective on‑site sales strategy to maximise rebooking.

• Client & Stakeholder Engagement
• Develop and maintain strong relationships with key customers, partners and associations.
• Identify and nurture new business, partnership and stakeholder opportunities.
• Represent the shows at competitor events and industry gatherings.

• Team Leadership
• Lead, motivate and develop the sales team to achieve ambitious revenue goals.
• Set and review individual and team targets, ensuring clarity and alignment.
• Recruit, train and support sales staff, fostering a culture of transparency, learning and high performance.
• Ensure the team is effectively using CRM systems and maintaining accurate records.
• Collaborate closely with marketing, operations, finance and the Portfolio Director to ensure seamless delivery of commercial objectives.

ABOUT YOU

You’ll be a confident leader with proven success in driving high‑value sales, managing teams and creating commercially impactful strategies. You will bring:

• Strong commercial awareness and the ability to use data to inform decisions.
• Excellent communication, negotiation and relationship‑building skills.
• Confidence working with sales, finance and CRM systems; strong skills in spreadsheets, presentations and reporting.
• A proactive, flexible approach and the ability to collaborate effectively with cross‑functional teams.
• Strong time‑management and delegation abilities.
• Experience in managing budgets, forecasting and planning.
• A passion for leading teams, developing talent and championing a positive sales culture.

If you’re a strategic thinker with a hands‑on approach and a desire to drive growth in a dynamic events environment, we’d love to hear from you.

We dont offer sponsership for this role

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at [e-mail].