Sales Development Representative & Field Sales

Mesh-AI Limited; Birmingham; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A tech solutions company is looking for a Sales Development Representative to drive growth by identifying and engaging potential clients. This full-time field role combines strategic outreach and client meetings, requiring strong interpersonal skills and the ability to thrive independently. Ideal candidates are energetic and familiar with CRM tools. Along with a competitive salary, the company offers benefits like remote work flexibility and generous holiday. Join a growing startup and help independent restaurants succeed in a tech-driven world.

Benefits

Hub model with home working

25 days holiday

Comprehensive healthcare coverage

Regular social events

Qualifications

• Entry-level role with no formal experience required.
• Understanding of the sales process is preferred.
• Experience in the restaurant sector is a plus.

Responsibilities

• Conduct research to identify potential clients.
• Engage with prospects through visits and calls.
• Schedule meetings for sales team.
• Maintain presence in assigned territory.
• Update CRM with prospect data.
• Collaborate with sales executives.

Skills

Strong interpersonal and communication skills

Ability to work independently

CRM familiarity

Cold calling comfort

High energy and resilience

Education

No formal experience required but preferred

Tools

Salesforce

HubSpot

Job description

Sales Development Representative - Field Sales

United Kingdom - Birmingham (Remote)

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About this role…

The Field Sales SDR plays a critical role in driving the growth of our business by identifying, qualifying, and generating new business opportunities. This is a full time field sales SDR role that combines fieldwork and strategic outreach to connect with potential clients, schedule meetings, and set the stage for long-term relationships. The ideal candidate is energetic, highly organized, and thrives in a fast-paced environment.

Responsibilities and Qualifications

• Prospecting and Lead Generation: Conduct research to identify potential clients within assigned territories. Use tools like CRM systems and other lead generation platforms to build a robust pipeline.
• Client Outreach: Engage with prospects through a mix of field visits, phone calls, emails, and social media outreach. Deliver compelling pitches tailored to the needs and pain points of prospects.
• Appointment Setting: Schedule qualified meetings or product demonstrations for the Field Sales Account Executives. Coordinate with the sales team to ensure a seamless handoff process.
• Territory Management: Maintain a consistent field presence by visiting potential client locations. Attend networking events, trade shows, and local business gatherings to represent the company.
• Data Management: Update and manage prospect data in the CRM system. Track and report on key performance metrics, including outreach activities, lead quality, and conversion rates.
• Collaboration: Partner with Field Sales Account Executives to refine outreach strategies and feedback from the field.
• Strong interpersonal and communication skills.
• Ability to work independently and manage time effectively.
• Familiarity with CRM systems and sales tools (e.g., Salesforce, HubSpot, or similar).
• Comfort with cold calling, cold walk‑ins, in‑person meetings, and managing rejection.
• High energy, resilience, and a growth mindset.
• Willingness to travel within the assigned territory.

Preferred Qualifications

• Entry Level Role – no formal experience required in commercial sales but preferred.
• Experience in the restaurant sector with companies selling into the restaurant sector preferred.
• Understanding of the sales process and ability to engage with decision‑makers.

What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard‑working, we’ll do whatever it takes to make you a Flipdisher!

Some of our incentives include:

• 🏡 Hub Model: We encourage a healthy blend of hub and home working.
• 🌴 25 Days Holiday: Enjoy 25 days of holidays per year plus plenty of company get‑togethers!
• ❤️🩹 Healthcare Coverage: Comprehensive healthcare coverage for UK, Ireland, and US-based employees.
• 🎭Team Meet-Ups: Regular social events and team meet‑ups.

We’re Flipdish, an Irish unicorn (valued at over $1bn), serving independent restaurants in a world transformed by tech. No matter how fast Flipdish has grown, we’ve evolved around our customers and their needs. We’re not just an end‑to‑end ecosystem of technology, but a team committed to supporting people in the food industry.

We go to great lengths to understand our customers (check out our C‑suite on work experience). We’re food industry natives. We’ve worked in busy kitchens and run busy restaurant franchises. We don’t just help our customers deal with real life problems, we give them a way of competing with the big chains, growing on their own terms, and falling back in love with what they do.