Retail Sales Executive - Bromley (FTC until 30th March 2026 )

Allwyn International; City of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading lottery operator in the UK seeks a Retail Sales Executive to enhance in-store standards and drive sales in Bromley and surrounding areas. This field-based role requires strong sales acumen and customer service skills, along with effective training delivery capabilities. The position is offered as a fixed-term contract until March 2026, with various benefits including a company car and wellness support.

Benefits

Company bonus scheme

Matched pension contributions up to 8.5%

26 days annual leave plus bank holidays

Complimentary private medical

Life assurance

Enhanced maternity & paternity leave

£500 wellness allowance

Access to a nutritional advisor

Qualifications

• Previous field sales or customer service experience is ideal.
• Self-starter who brings new ideas.
• Capability to analyze data and provide insights.
• Full UK driving license required.

Responsibilities

• Support the Annual Business Plan by delivering key messages.
• Build and maintain strong retailer relationships.
• Drive high in-store standards and ensure compliance with training.

Skills

Field sales experience

Strong sales acumen

Customer service

IT literacy

Analytical skills

Effective training delivery

Job description

Retail Sales Executive – Bromley (FTC until 30 March 2026)

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi‑national lottery operator with a market‑leading presence across Europe (Czech Republic, Austria, Greece, Cyprus & Italy). While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.

A bit about the role

• The Retail Sales Team are the face of The National Lottery to the existing Retailers, supporting them to increase Returns to Good Causes by driving sales through in‑store standards, Retailer Training and ongoing management of the National Lottery retail estate.
• Through ownership of territory management you will build and maintain strong relationships within an assigned territory.
• Deliver the retail and marketing plans by supporting and growing in‑store standards and advocating the commercial value of The National Lottery to drive sales and returns to Good Causes.
• Primary area of work is Bromley, Catford, Beckenham, New Eltham. The role is offered as a fixed‑term contract until 30 March 2026; it is field‑based Monday to Friday. A company car and fuel card are provided.

What you'll be doing

Strategic Delivery

• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
• Support the Retail Sales Team objectives and review against agreed measures, working cross‑territory/divisionally where required.
• Bring retail insight and new ways of working into Allwyn through team meetings and 1:2:1s with the Retail Sales Manager.

Execution

• Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
• Proactively drive high in‑store standards and deliver key messages.
• Build and maintain great relationships to drive execution and retailer advocacy of The National Lottery.
• Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes.
• Ensure retailers comply with player protection through the Retail Training Centre (RTC) and deliver training effectively.
• Grow your development through our Retail Sales Academy (RSA).

What experience we're looking for

• Previous field sales experience or customer service (ideal but not essential).
• A self‑starter who brings new ideas to the table.
• Strong sales and commercial acumen.
• A people person confident speaking to retailers and building relationships.
• Experience of face‑to‑face selling.
• IT literacy and ability to use IT packages.
• Numeracy skills – able to analyse data and provide insight.
• Capability to deliver effective training at all levels.
• A full UK driving licence and flexibility to travel across the territory and wider region when required.

Key Measures of Success

• Business Knowledge – Understands structure, vision and purpose and can translate retail vision throughout.
• Financial Acumen – Discusses sales and returns to Good Causes confidently, uses appropriate tools for analysis.
• Data & Insights – Links trends to action, knows local retailer dynamics and shopper motivations.
• Strategic Development – Executes all tasks, plans, shares decisions with line manager, evaluates successes and applies learnings.
• Communicating with Impact – Active team member, manoeuvres group discussion, delegates and delivers milestones.
• Personal Accountability – Achieves goals, follows direction, balances workload, seeks guidance when uncertain.

About us

We've developed ground‑breaking technologies, built player protection frameworks and have a proven track record of making lotteries better.

• Innovation: Constantly looking for new ways to excite customers, underpinned by responsible play values.
• Giving back: Playing the lottery generates around £30 m a week for charities and good causes in the UK – we aim to double this by the end of the first 10‑year licence.
• Sustainability: Our aim is to be net‑zero by 2030 – first lottery provider globally to achieve this.
• Inclusion and accessibility: Making all aspects of The National Lottery inclusive.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [e-mail] and we’ll be happy to help.

Being the custodian of the National Lottery licence is a big responsibility, so all of our roles are subject to extensive background checks.

Inclusive reward offering with wellbeing at the centre

At Allwyn, we offer a range of inclusive benefits and policies to support colleagues at every stage of their lives and careers.

Benefits

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary private medical
• Life assurance
• Enhanced maternity & paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted health assessments
• Complimentary financial coaching