Remote User Acquisition Lead — Scale Mobile Games Globally

Ripple Effect Consulting; Remote; GBP 50,000 - 70,000; Full time

Job summary

A global mobile game development company is seeking a User Acquisition Lead to drive growth by acquiring new players for their games. This role involves managing significant budgets and collaborating with various teams to design effective user acquisition strategies. The ideal candidate has extensive experience in mobile gaming user acquisition and strong analytical skills to optimize performance across channels.

Benefits

Comprehensive benefits

Access to WeWork spaces

Performance reviews

Home office setup allowance

Qualifications

• Strong hands-on experience in mobile gaming UA, ideally with a focus on casual or IAP-driven strategies.
• Deep understanding of the mobile app ecosystem, including MMPs and mediation partners.
• Proven ability to take initiative and deliver results in a fast-paced environment.

Responsibilities

• Design and execute A/B testing initiatives to improve performance.
• Manage paid user acquisition budgets for mobile games.
• Develop and monitor user acquisition strategies across various channels.

Skills

Mobile gaming user acquisition

Data-driven mindset

Analytical skills

Communication skills

Tools

Facebook Ads

Google Ads

Apple Search Ads

SDK Ad Networks

DSPs

Job description

A global mobile game development company is seeking a User Acquisition Lead to drive growth by acquiring new players for their games. This role involves managing significant budgets and collaborating with various teams to design effective user acquisition strategies. The ideal candidate has extensive experience in mobile gaming user acquisition and strong analytical skills to optimize performance across channels.