RAFAKidz Marketing Officer (Leicester Based)

RAFAKidz Limited; Leicester; Hybrid; GBP 34,000 - 37,000; Full time

Job summary

An innovative childcare provider in Leicester is seeking a Marketing Officer to plan and execute marketing activities aimed at boosting nursery occupancy and strengthening the brand. This role includes collaboration with various teams, managing agency relations, and supporting key objectives. The ideal candidate possesses a background in marketing within the Early Years or recruitment sectors and has a proven track record of successful campaigns, with experience using CRM tools like Salesforce. This is a hybrid working opportunity offering competitive pay.

Qualifications

• Background in professional marketing within the Early Years or recruitment sectors.
• Experience in community/services marketing is highly desirable.
• Proven track record of delivering successful campaigns on time and within budget.

Responsibilities

• Deliver marketing activity to maintain nursery occupancy and attract high-quality staff.
• Protect and promote the RAFAKidz brand.
• Lead integrated recruitment and occupancy campaigns.

Skills

Professional marketing experience

Campaign management

Relationship building

CRM experience (Salesforce)

Creative problem-solving

Job description

Leicester LE3 1UT with Hybrid Working
£34840– £36674 after passingprobationperiod

37.5 hours per week

About RAFAKidz

RAFAKidz is on a mission to provide exceptional, affordable childcare tailored to the unique needs of Armed Forces and civilian families. With nurserieslocatedon or near RAF and MOD stations across the UK, we are proud to be fully OFSTED-registered and committed to safeguarding, quality, and excellence. We work closely with children, families, and partner organisations to ensure every childhas the opportunity tothrive. Our strong ties to the RAF and the RAF Association help us deliver a curriculum and environment that supports the needs of serving families.

The Role

This is a newly created role based within our growingRAFAKidzHead OfficeteambasedinLeicester. TheRAFAKidz Marketing Officeris responsible forplanning and delivering marketing activity to raise the profile of the RAFAKidz Nursery Group and support keyobjectives: attracting high-quality staff,maintainingnursery occupancy, and strengthening the RAFAKidz brand. Acting as the main point of contact for RAFAKidz marketing, the role involves managing relationships with agencies and suppliers. Reporting to the Head of Services Marketing, the officer will also contribute to wider organisational marketing and engagement initiatives as needed.

Primary responsibilities

• Deliver marketing activity to maintain RAFAKidz nursery occupancy and attract high-quality staff, in collaboration with the Executive Director and team.
• Protect and promote the RAFAKidz brand in partnership with the Corporate Comms team.
• Lead integrated recruitment and occupancy campaigns, ensuring brand compliance and effective multi-channel delivery.
• Act as the subject matter expert for RAFAKidz marketing, aligning activity with organisational priorities.
• Stay informed on early years policy, grants, and government initiatives to inform marketing strategy.
• Support nursery teams in promoting RAFA services to families, working closely with Services and Community Marketing Officers.
• Manage day-to-day coordination with agencies and suppliers to maximise campaign impact.
• Collaborate with the Customer Engagement Team to optimise enquiry handling and supporter journeys.
• Ensure RAFAKidz marketin g aligns with wider organisational plans and avoids duplication.

About you

A background in professionalmarketing within the Early Yearsor recruitmentsectorsisessentialfor this role.Experience in community/servicesmarketingisalsohighly desirable. We need youtohave a proventrack recordof delivering successful campaigns or appeals along with a good understanding of audience segmentation and customerjourneys. You will have theabilityto translate the Association’s work into engaging communications, deliveringcampaignson time and within budget.

Experience of using CRM (we use Salesforce) is essential for campaign management,analysisand reporting.A creativeproactiveproblem solver with excellent relationshipbuilding skills with a number ofstake willthrive in this role!

A full role profile and person specification is available atwww.rafakidz.org.uk.

(please note our office is closed from 24 December and will reopen on 2 January)

The RAF Association is a Disability Confident employer. Please let us know if yourequireanyassistancewith your application.

Applicants must have the right to work in the UK as we are unable to enter into sponsorship agreements