Publicist

BBC Studios Ltd; Greater London; Hybrid; GBP 40,000 - 46,000; Full time

Job summary

A leading media company in the UK is seeking an experienced Publicist to enhance visibility for iconic television programs. This role involves creating and executing innovative publicity campaigns across diverse genres, managing stakeholder relationships, and writing compelling media content. The ideal candidate has a strong background in television publicity, excellent news judgment, and creativity in engaging audiences. A competitive salary and flexible working arrangements are offered for this vital position.

Benefits

26 days annual leave plus bank holidays

Defined pension up to 10% employer contributions

Caring and parenting support

Career development opportunities

Qualifications

• Proven experience in delivering high-profile publicity campaigns.
• Strong understanding of the contemporary media landscape.
• Exceptional news judgement and clear, engaging copywriting skills.
• Outstanding interpersonal and relationship-building skills.
• Extensive media contacts with a focus on digital publicity.

Responsibilities

• Lead and implement communications strategies across genres.
• Generate innovative media coverage and manage potential issues.
• Write clear media information and collaborate with stakeholders.
• Evaluate the impact of communications work and share insights.
• Coordinate events to maximize publicity impact.

Skills

Television publicity

Media relations

Creative campaign development

Copywriting

Stakeholder management

Job description

JOB BAND: C
CONTRACT TYPE: 9 Month Fixed Term Contract, Full-time
DEPARTMENT: BBC Studios Communications
LOCATION: London - Television Centre. Office base is flexible with regular travel to London required.
PROPOSED SALARY RANGE: Circa £40,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

We have an exciting opportunity for a Publicist to join the Communications team in Productions. You’ll create and deliver ambitious consumer and trade publicity campaigns, including programme publicity, interactive content and issues management.

Reporting into the Genre Communications Managers, you’ll work across internationally recognised shows spanning audio, factual, drama, comedy entertainment and kids & family. You’ll bring strong television publicity experience, excellent contacts, confident stakeholder management and sound crisis‑comms judgement, with creativity at the heart of your work.

WHY JOIN THE TEAM

You’ll join a fast‑moving, supportive Communications team where enthusiasm, creativity and a can‑do attitude are genuinely valued. Working across iconic titles, you’ll collaborate with a wide range of media and see your ideas come to life on a global stage. You’ll grow quickly, build strong industry relationships, travel for key moments and thrive in a dynamic environment that rewards initiative, flexibility and confident decision‑making.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Lead and take full responsibility for devising and implementing ambitious communications strategies; working across a number of genres in the productions communication team to deliver exceptional publicity campaigns.
• Generate innovative ways of increasing favourable media coverage and raising the profile of our shows, anticipating and managing issues with potentially negative impact; handling reactive issues as required.
• Write clear, concise media information for programming and associated online and interactive content.
• Collaborate and form good working relationships with a wide range of internal and external stakeholders; establish and maintain a network of contacts with the media, national and regional newspapers and magazines, websites, TV, radio, and online outlets.
• Evaluate work, collecting and examining evidence to assess the impact of communications work, and distributing lessons to the wider team.
• Coordinate press conferences, screenings, stunts, launches and briefings, always thinking creatively about how to make an impact.
• Work closely with other BBC Studios departments to maximise global impression at key identified moments, such as MIPCOM and Showcase.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Proven experience in television publicity, demonstrating successful delivery of high‑profile campaigns.
• Strong understanding of the contemporary media landscape, including social platforms, digital trends, and the newsgathering processes across broadcast, print, and online outlets.
• Exceptional news judgement and copywriting ability, with a talent for producing clear, engaging, and compelling content that captures media and public interest.
• Demonstrated creativity in campaign development, with a track record of experimenting with new ideas and approaches to reach diverse and emerging audiences, particularly through digital channels.
• Outstanding interpersonal and relationship‑building skills, with the ability to establish credibility and collaborate effectively with contacts at all levels.
• Extensive media contacts and strong understanding of digital publicity opportunities, including the ability to leverage online and social platforms to maximise campaign impact.
• Proven organisational and planning capability, including managing multiple concurrent campaigns, coordinating and delivering events, and handling issues or crises under pressure.

If you can bring these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about BBC Studios

Life at BBC Studios

• A flexible 35-hour working week with 26 days annualleave (plus bank holidays) and the option to buy anextra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access,life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here.
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.