Product Content Lead

Palta Ltd; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading health tech company seeks a Product Content Lead to drive content strategy and enhance user engagement in their AI-powered health coaching app. The ideal candidate will have over 5 years of content strategy experience in digital environments, strong analytical skills, and the ability to succeed in creating high-impact content across diverse formats. This role emphasizes hands-on content production and collaboration with cross-functional teams, aiming to make a real difference in users' health journeys.

Benefits

Open-minded teams and inclusive culture

Competitive salary with stock options

In-office, remote, and hybrid work opportunities

Relocation package (optional)

21 days annual leave plus bank holidays

Flexible hours focusing on results

Qualifications

• 5+ years of experience in content strategy and creation.
• Proven experience developing a content roadmap tied to product metrics.
• Outstanding writing, editing, and storytelling abilities across formats.

Responsibilities

• Own the content roadmap aligned with product direction and strategy.
• Produce and refine high-quality content for various formats.
• Review analytics, define KPIs, and run structured A/B tests.

Skills

Content strategy

Content creation and production

Analytical skills

Video and visual editing

Storytelling abilities

Collaborating with domain specialists

Tools

AI-powered content workflows

Job description

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Right now, we are looking for a Product Content Lead (hands‑on) to lead our product content roadmap with an important hands‑on emphasis. Elevating how millions of users experience guidance, coaching, and habit‑building inside SIMPLE. This is a high‑impact role where content directly shapes activation, engagement, behaviour change, retention, and long‑term outcomes for our users.

Push the pace of innovation and build a healthier world with us!

What You’ll Do:

• Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities;

• Partner closely with the Product Lead and cross‑functional teams to integrate content seamlessly into the product: onboarding, coaching, habit‑formation journeys, interventions, feature launches, and monetisation flows;

• This is a hands‑on role, so you’ll be expected to produce and refine high‑quality content yourself: in‑app articles, behaviour‑change content, videos, scripts, guides, social formats, and video outputs.;

• Build and lead a high‑performing product content organisation, including in‑house specialists and a scalable network of freelancers, contractors, and subject‑matter experts;

• Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data‑driven content operation;

• Use advanced photo/video editing capabilities and AI‑enhanced tools to scale production, increase quality, and expand creative possibilities;

• Lead our short‑form content strategy for in‑app engagement, ensuring formats resonate across demographics;

• Review analytics and experimentation: define KPIs, build dashboards with Data, analyse performance trends, and run structured A/B tests;

• Ensure all content is inclusive, evidence‑aligned, compliant, and grounded in behaviour science best practice.

What We’re Looking For:

• 5+ years of experience in content strategy, content creation and production and working closely with consumer product leadership; 1‑3+ years leading a content team or function in a digital consumer environment;

• Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue;

• Strong analytical skills — comfortable with dashboards, experimentation, KPI setting, and deriving insights to drive optimisation;

• Hands‑on experience in advanced video and visual editing, plus strong literacy in AI‑powered content workflows;

• Demonstrated success in delivering high‑impact content for multiple age groups;

• Outstanding writing, editing, and storytelling abilities across formats (in‑app, visual, video, long‑form, educational);

• Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts;

• Ability to work fast, iterate frequently, and lead with both strategic clarity and hands‑on execution;

• Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.

Perks and Benefits:

• Open‑minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game‑changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In‑office, remote and hybrid work opportunities;

• Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

• 21 days annual leave, plus bank holidays (those observed where you live);

• A premium SIMPLE subscription;

• Flexible hours. We focus on your results, not how long you spend at your desk.