Principal Product Manager – Monetisation

News Corp; City of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading media organization is seeking a Principal Product Manager for Monetisation to set product strategy and lead initiatives for growth in commercial advertising. You will work across product, design, and engineering teams to enhance user experiences and drive revenue. The ideal candidate has extensive experience in ad tech and commercial product management, bringing a proactive approach to innovative marketing opportunities in a hybrid work environment.

Benefits

Maternity leave up to 18 weeks

Private medical insurance

Discounted gym memberships

Training access including LinkedIn Learning

Pension scheme with employer contributions

25 days holiday plus bank holidays

Qualifications

• Experience in a commercial advertising-focused Product role.
• Ability to articulate product vision and high impact.
• Startup mindset with ability to adapt and execute.

Responsibilities

• Set vision and product strategy for monetisation across The Times.
• Collaborate with Product teams to define and deliver roadmaps.
• Drive experimentation through A/B testing and customer insights.

Skills

Commercial advertising experience

Ad Tech understanding

Proactive problem-solving

Strong decision-making

Ability to influence stakeholders

Job description

Overview

Principal Product Manager – Monetisation

Location: London

Department: Technology

Salary Range: Not Specified

Advertising End Date: 17 Oct 2025

Job Description

The Times Media Product Management team is organised around three core pillars of the Times product: Customer (subscription growth), Content (reader experience), and Monetisation (commercial advertising).

You will be leading the Monetisation pillar (the ‘tribe’), which is made up of cross-functional squads of Product, Design, and Business Analysis, supported by a dedicated Delivery and Engineering team.

The Principal Product Manager for Monetisation will be responsible for driving growth and value across The Times’ commercial ecosystem, focusing on three key areas (‘squads’):

1. Diversification – with a mission to incubate and accelerate new commercial opportunities for Times Media.
2. Ad Experience – with a Mission to deliver best in class ad tech performance and innovative ad experiences for Times Media.
3. Travel – with a mission to craft path-to-purchase solutions for our new Times Holidays commercial venture.

This role sits at the intersection of product, design, engineering, and commercial, ensuring we build solutions that deliver measurable business impact while improving customer experiences across our websites and apps.

Key Responsibilities

• Set the vision and commercial product strategy for monetisation products across The Times, working closely with our Commercial Director, aligning the Product Managers for Monetisation, and with the wider Product team.
• Articulate the tribe vision and roadmap, prioritising where squads can deliver the most impact across Diversification, Experience, Travel, and other areas of Product that monetisation manifests itself in, to both business and technology stakeholders.
• Define and deliver commercial roadmaps with clear prioritisation, balancing short-term revenue opportunities with longer-term sustainability.
• Work with the Monetisation squads to ensure strategies extend into all areas.
• Collaborate with the Travel Product Manager to align commercial priorities across Times Travel Retail.
• Coordinate with all other Product tribes and squads to ensure Monetisation is considered in upcoming features and initiatives.
• Partner with Product Design and Business Analyst teams to validate and deliver user-centric solutions that balance revenue growth with audience needs.
• Engage with Ad-Tech and commercial engineering to understand the ad stack supporting our products and identify opportunities.
• Drive experimentation and champion an evidence-led approach to monetisation through A/B testing, prototyping, and customer insight.
• Influence and align stakeholders, working with senior leadership, editorial, commercial, and engineering teams to ensure monetisation initiatives are integrated seamlessly and strategically.
• Mentor and line-manage Product Managers, supporting them to optimise their product development process.
• Agree shared OKRs with business teams outside Product to ensure end-to-end success of initiatives.
• Report on data and progress proactively, keeping stakeholders informed on roadmap outcomes and impact.
• Encourage best practices across the product development lifecycle, identifying opportunities to improve how problems are framed, refined, and solved.
• Create alignment with other Principal Product Managers across The Times to make the best decisions for the product as a whole.
• Support the Head of Product in driving Product Organisation Maturity.
• Contribute to the wider News UK Product community, sharing learnings, best practice, and helping to develop the Product function at News.

What we are looking for from you

• Strong experience in a commercial advertising-focused Product role, with strong Ad Tech understanding.
• Ability to work with and influence others to sell your vision and the product journey.
• Proactiveness rather than reactiveness in identifying and tackling opportunities.
• An experimental approach, focused on validating or invalidating assumptions to drive incremental impact.
• Ability to define solutions with the support of teams, balancing roadmap priorities, delivery timeframes, and presenting well-defined business cases.
• Strong decision-making, with the ability to justify priorities in collaboration with the Product team and wider stakeholders.
• Experience working with Engineering to balance shared, common technology with the specific needs of the business.
• A startup mindset, with the ability to be ‘T-shaped’ and find pragmatic ways to get things done.
• An eye for spotting marketing opportunities and a keen interest in industry developments.

If you believe you have the skills and passion to succeed, even if you don’t meet every requirement, we encourage you to apply. We value potential as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.

Working arrangement — News UK operates a hybrid policy with a minimum of three days a week in the office. Some roles may require more office-based days; speak with your recruiter to learn more about what’s required for your role.

About News UK — One of the leading media businesses in the UK and Ireland. Our brands include The Times, The Sunday Times, The Sun, The Sun on Sunday, The TLS; national broadcast brands include talkSPORT, Times Radio, Talk, and Virgin Radio UK; with local radio stations in Ireland. Our multiplatform brands reach almost 40 million people monthly, spanning print, digital, audio, video, events, and experiences. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We encourage diversity and inclusion and support a Diversity Strategy. We value networks and communities that foster collaboration and a supportive work culture.

Benefits include:

• Maternity leave up to 18 weeks basic salary; paternity leave up to 2 weeks
• Training access including LinkedIn Learning
• Private medical insurance including pre-existing conditions
• Discounted gym memberships, ClassPass at home, weekly virtual yoga
• Bikes for Work and Electric Car scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with brands such as talkSPORT, Virgin Radio UK & The Times
• Wellbeing benefits such as EAP, physio/massage, counselling
• Pension scheme with employer contributions up to 5%
• 25 days holiday plus bank holidays and up to 4 volunteering days per year

We are committed to facilitating application accessibility and encourage you to contact us if you need information in a different format or any adjustments during the application process at [email protected]