Principal Product Manager, MarTech

Skyscanner Limited; City of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading travel technology company is looking for a Principal Product Manager, MarTech in London. This role involves defining strategies for acquisition and personalisation across marketing platforms. The ideal candidate will have over 10 years of experience, including a deep understanding of SEM and data analytics, while leading cross-functional teams to innovate and enhance user experiences. This full-time position offers a hybrid working model.

Qualifications

• 10+ years’ experience, including 5+ in PM for marketing platforms.
• Comfortable with ambiguity and data analysis.
• Strong enough to collaborate deeply with engineers.

Responsibilities

• Define and execute the acquisition product strategy.
• Design and evolve the marketing data platform.
• Develop and maintain marketing performance datasets.
• Provide direction for Product, Engineering, Design teams.
• Shepherd initiatives from discovery to launch.
• Define KPIs and run experiments.
• Craft and maintain clear short- and long-term roadmap.

Skills

Experience in product management for marketing platforms

Strong analytical skills

Exceptional communication skills

Familiarity with SQL/R/Python/Spark

Job description

Join to apply for the Principal Product Manager, MarTech role at Skyscanner

About Skyscanner

Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel‑planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍. Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here)

About The Role

(Hybrid)

Own our growth engine: We’re seeking an experienced Product Management leader to take the helm on a significant slice of Skyscanner’s product—accelerating how we find, win and delight travellers through SEM, Display, Metasearch, Affiliate channels, and powering personalisation with a sophisticated MarTech platform. You’ll shape strategy, connect dots across Marketing, Product, Engineering and Data, and empower teams to deliver at pace.

You’ll directly lead 2 Product Managers and partner closely with 50+ Engineers aligned to MarTech to turn big bets into real impact—fast. You’ll be working in lockstep with Engineering, Design, Data and Marketing — the classic Skyscanner cross‑functional groove.

What You’ll Be Doing

• Setting the growth strategy: Define and execute the acquisition product strategy across SEM, Display, Metasearch and Affiliate channels to reach new travellers and re‑engage existing ones—efficiently and at scale.
• Building the MarTech spine: Design and evolve our marketing data and user‑record platform to enable robust, compliant tracking and trustworthy personalisation.
• Powering performance data: Develop and maintain marketing performance datasets and a resilient data framework (click‑stream and beyond) that integrates with partners like Google, Bing and Meta seamlessly.
• Leading cross‑functional delivery: Provide direction for Product, Engineering, Design and Data Science teams; remove blockers and keep momentum high.
• Owning the lifecycle: Shepherd initiatives from discovery to launch, ensuring we ship high‑quality experiences on time—and learn fast when we don’t.
• Measuring what matters: Define KPIs, run experiments/A‑B tests, review outcomes regularly and pivot to maximise traveller value and financial success.
• Road mapping & storytelling: Craft, maintain and evangelise a clear short‑ and long‑term roadmap; align senior stakeholders with crisp, data‑led narratives.

About You

• Seasoned and channel‑savvy: 10+ years’ experience, including 5+ in PM for marketing platforms/SEM/Metasearch, ideally in high‑scale consumer tech.
• Strategic problem‑solver: Comfortable with ambiguity and net‑new problems; you blend sharp product thinking with rigorous data analysis.
• Stakeholder whisperer: Exceptional influence and communication skills—able to align diverse groups and secure buy‑in up to board level.
• Experiment obsessed: You design and interpret tests (A/B, user testing), leverage analytics, market/competitor research, and define the right metrics/KPIs.
• Technically fluent: Strong enough under the hood to collaborate deeply with engineers; SQL/R/Python/Spark familiarity and knowledge of advanced analytical methods.
• Builder of people & culture: Coach and mentor PMs, champion pace without sacrificing quality, and act as a cultural ambassador for inclusive, high‑performing teams.
• Agile to the core: Lean mindset, rapid test‑and‑learn, pragmatic prioritisation—and yes, a genuine passion for travel.

What It’s Like Here

We are the real deal - no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better - and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.

Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.

We’re committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Information Technology and Product Management

Industries: Software Development, IT Services and IT Consulting, and Technology, Information and Internet