PR Specialist B2B tech- London

The Work Crowd Limited; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A growing PR consultancy in London seeks a skilled Press Officer to shape their narrative for an AI product launch. You will manage media relations and guide publicity strategies aimed at the B2B tech market. The ideal candidate has extensive experience in B2B pitching, product launches, and developing effective press release strategies. This role offers a dynamic environment with a focus on creative technology.

Qualifications

• Strong experience in B2B pitching.
• Proven track record in managing press releases and media relations.
• Ability to develop angles for max coverage.

Responsibilities

• Shape the narrative for AI and creative technology innovations.
• Guide the media outreach strategy and target list.
• Create impactful press releases.

Skills

B2B Pitching

Press Officer

Product Launch

Publicity

Trade media relations

Job description

Shape the public narrative for groundbreaking AI and creative technology innovations

Background

We are Atarim, known for our market-leading visual collaboration platform, and on 25 August we are launching Atarim AI. This is not just a product release, but a pivotal moment in our journey – a direct response to overwhelming demand and exceptional early feedback.

With Atarim AI, we are introducing the InnerCircle – six embedded specialist AI agents in UX, SEO, front-end development, accessibility, design, and project management. These AI agents live inside projects and work exactly like human creative teammates, fully integrated into existing workflows. We are proud to say we are the first to bring a fully embedded creative AI team to market.

Our Story

Our founder, Vito Peleg, began his career as a touring musician while building websites on the side. He went on to launch a successful web agency, then created WP Feedback, which evolved into Atarim – now used in over a million projects worldwide. Vito was one of the earliest to gain access to GPT-2, setting the foundation for our AI vision and leading us to where we are today.

The Pivot

• We already have strong product-market fit in visual collaboration, with tens of thousands of teams worldwide relying on our platform.
• Listening closely to our users revealed an urgent need for integrated AI creative expertise.
• Atarim AI is our answer: the first agentic AI creative team embedded directly within our platform.
• Our early access programme, now closing, has generated exceptional feedback and strong adoption.

Why This Matters

• First to market: No other solution integrates AI agents directly into creative workflows at this level.
• Proven demand: Tens of thousands of teams already use Atarim, and demand for these AI features has exceeded expectations.
• Immediate availability: We are launching publicly on 25 August following a highly successful early access phase.
• A human story: From rock star to AI entrepreneur – a journey of creativity, innovation, and technology.

Launch Details

• Date: 25 August
• Status: Post-seed funding, currently raising
• Target coverage: Primarily trade press in technology, creative industries, and B2B software

Notes for PR Professional

• We need your guidance on the target media list and priority outlets.
• We want your recommendations on press angles to maximise coverage in the right trade press.
• We need a press release that blends product innovation, pivot narrative, and our founder’s unique journey.
• We will provide early access metrics once confirmed.

Skills

B2B Pitching Press Officer Product Launch Publicity Trade media relations

Industry Sectors

B2B Tech Enterprise Technology Startup Technology

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