Online Social Content Manager

Dignity Funerals; Lincoln; Hybrid; GBP 30,000 - 37,000; Full time

Job summary

A leading funeral services provider is seeking an Online Social Content Manager to drive social and online content strategy from our Maidenhead office. The role involves developing channel-specific strategies, conducting A/B tests, and collaborating with marketing teams to support growth. The ideal candidate has a strong understanding of content metrics and experience in driving engagement across various platforms. This position offers a competitive salary of up to £37,000 along with a hybrid work model and ample opportunities for career progression.

Benefits

25 Days Holiday + Bank Holidays

X2 Life Assurance

Pension Scheme

Hybrid flexible working

Career progression and mentorship opportunities

Qualifications

• Hands-on experience running social or online content campaigns that drive growth.
• Experience using A/B testing and funnel optimisation.
• Strong understanding of platform algorithms and metrics.

Responsibilities

• Own the social and online content strategy to drive engagement and growth.
• Develop strategies across various platforms including YouTube and Meta.
• Conduct keyword research and optimise content for SEO.

Skills

Social content campaign management

A/B testing

SEO knowledge

Analytical skills

Collaboration with marketing teams

Tools

Google Analytics

Meta

TikTok

Job description

Contract: Full‑time, Permanent

Location: Maidenhead (Hybrid - 3 days on‑site, 2 days from home)

Salary: Up to £37,000 per annum

At Dignity, we’re on a mission to improve the end‑of‑life experience for families nationwide. As part of our continued growth, we’re building a highly technical in‑house marketing function that uses insight, experimentation and AI‑powered tools to drive real commercial impact across our brands.

We’re looking for an Online Social Content Manager to help shape this function from the ground up. This is a unique opportunity to own our social and online content strategy, working alongside experts in performance marketing, brand, design and data to build best‑in‑class campaigns that truly make a difference.

What You’ll Be Doing

You will own how Dignity uses social and online platforms to drive reach, engagement and measurable business growth.

Platform strategy

• Developing channel‑specific strategies across YouTube, Meta, podcasts and emerging platforms
• Planning and delivering campaigns and content formats that drive conversion
• Running structured experimentation through A/B testing, funnel optimisation and performance testing

Content & campaign delivery

• Supporting brand campaigns with high‑performing social and online content
• Ensuring our SEO and research strategies are reflected across all content channels
• Working with design, brand and performance teams to deploy platform‑optimised content

SEO & discoverability

• Understanding how platform algorithms work and how content ranks and distributes
• Conducting keyword and intent research to optimise content
• Building metadata and tagging structures that maximise discoverability and search‑intent traffic

Analytics & optimisation

• Implementing tracking across platforms (UTMs, pixels, server‑side tracking, YouTube, Meta, TikTok etc.)
• Building dashboards and performance reports with data teams
• Analysing performance across engagement, retention, CTR, conversion and incremental value
• Using insights to continuously improve creative, targeting and posting strategy

How Success Will Be Measured

• Growth in reach, engagement and conversions across platforms
• Quality and performance of content supporting brand and SEO strategies
• Effective use of testing, analytics and optimisation
• Strong collaboration across marketing and data teams
• Clear reporting of impact and performance

What we’re looking for

You’ll be someone who combines creativity with technical and analytical thinking.

• Hands‑on experience running social or online content campaigns that drive growth and commercial results
• Experience using A/B testing, experimentation and funnel optimisation
• Strong understanding of how platforms like YouTube, Meta and podcasts work
• Confidence working with data, dashboards and performance reporting
• Experience collaborating across marketing, brand, design and analytics teams

Technical Skills

• Google Analytics, YouTube Analytics, Meta, TikTok or similar
• SEO, keyword and intent research
• UTM tracking, pixels and server‑side tracking
• Content management and publishing tools
• Performance dashboards and reporting

About You

• Mission‑driven and ambitious
• Data‑led with strong problem‑solving skills
• Organised and proactive
• A confident communicator who works well with others

You’ll be based in Maidenhead at least 3 days per week, with occasional travel for team or strategic work.

What We Offer

• Annual salary of up to £37,000
• 25 Days Holiday + Bank Holidays.
• X2 Life Assurance.
• Pension Scheme.
• Hybrid flexible working (3 days in our Maidenhead office).
• Genuine career progression and mentorship opportunities.

What are the next steps?

To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.

Equal Opportunity Statement

We are an equal opportunity employer and welcome applications from all qualified individuals regardless of race, colour, religion, gender, sexual orientation, gender identity, national origin, veteran, or disability status. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran, or disability status.

FCA Regulation Statement

As an FCA‑regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). In accordance with our pre‑employment checks, all roles will require a criminal record check and further enhanced checks may apply.

Equality, Diversity and Inclusion Statement

We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.