Martech & Activation Lead

currysplc.com; City of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading technology retailer in London seeks a MarTech and Activation Lead to maximize customer data value through strategic MarTech initiatives. This role involves shaping MarTech architecture, selecting tools for omnichannel activation, and ensuring data compliance. Ideal candidates possess deep MarTech knowledge and strong technical skills, including SQL and Python. Competitive benefits include company bonuses and pension options, with a supportive hybrid working environment.

Benefits

Company Bonus

Company Pension

Hybrid Working

Qualifications

• Deep knowledge of MarTech architecture and customer data activation platforms.
• Strong technical background with expertise in APIs, real-time data processing, and cloud platforms.
• Hands-on experience with SQL, Python, and modern data integration tools.
• Proven track record delivering CDP and activation solutions at enterprise scale.
• Understanding of digital marketing channels including email, mobile, web, and paid media.

Responsibilities

• Shape and deliver MarTech architecture strategy.
• Lead the selection and rollout of new marketing technology tools.
• Build real-time activation capabilities using event-driven architecture.
• Partner with marketing teams for practical technical solutions.
• Establish APIs for seamless data flow.

Skills

MarTech architecture knowledge

APIs expertise

Real-time data processing

SQL

Python

Project management

Education

Degree in Computer Science, Marketing Technology, or a related field

Tools

Modern data integration tools

Job description

Overview

At Currys we’re united by one passion: to help everyone enjoy amazing technology. The purpose of the MarTech and Activation Lead is to maximise the value of our customer data by leading the MarTech strategy and ensuring seamless activation of customer insights across all marketing channels and touchpoints.

Role overview

As part of this role, you'll be responsible for:

• Shape and deliver Currys’ MarTech architecture strategy, ensuring integration with our CDP and wider data platforms.
• Lead the selection and rollout of new marketing technology tools to power omnichannel activation.
• Build real-time activation capabilities, using event-driven architecture to deliver personalised experiences at scale.
• Partner with marketing teams to translate campaign needs into practical, technical solutions.
• Establish APIs and integration patterns to enable seamless data flow across platforms and channels.
• Drive technical delivery of identity resolution and customer journey orchestration.
• Keep MarTech platforms performing at their best, optimising costs while ensuring GDPR compliance and data security.

You’ll work closely with marketing, data engineering, product, and digital channel teams, as well as external tech partners. Together, you’ll make sure we’re getting the very best out of our customer data platforms and activation tools.

Qualifications

• Deep knowledge of MarTech architecture and customer data activation platforms.
• Strong technical background with expertise in APIs, real-time data processing, and cloud platforms.
• Hands-on experience with SQL, Python, and modern data integration tools.
• Proven track record delivering CDP and activation solutions at enterprise scale.
• Understanding of digital marketing channels including email, mobile, web, and paid media.
• Experience with identity resolution and cross-device tracking solutions.
• Great project management skills to lead complex technical implementations.
• Solid understanding of GDPR and data privacy in a marketing context.
• Degree in Computer Science, Marketing Technology, or a related field.
• MarTech platform certifications are a bonus.
• Digital marketing qualifications are also a plus.

Benefits

• Company Bonus
• Company Pension
• Hybrid Working

Why join us: Join our team and we'll support your career development with training and opportunities. We’re committed to inclusion and diversity. If you need any additional assistance with your application, please email [e-mail] and we’ll help.