Marketing Strategy Manager

Paysafe; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global payment provider is seeking a Marketing Strategy Manager based in London. This hybrid position demands a strong marketing strategist with over 5 years of experience in B2C and B2B environments. The role involves collaborating with various teams to drive marketing performance through actionable plans influenced by data. Candidates should have a strong analytical background and an understanding of the European gambling landscape. The company fosters an inclusive environment and offers competitive opportunities.

Qualifications

• Minimum of 5 years’ experience in marketing strategy focused on commercial outcomes.
• Proven success in driving revenue growth in B2C and B2B sectors.
• Strong understanding of the European gambling industry is preferred.

Responsibilities

• Lead marketing strategy for Europe across B2C and B2B segments.
• Collaborate with Product and Sales to create go-to-market strategies.
• Monitor market trends and competitor activities to inform strategy.

Skills

Analytical skills

Communication

Stakeholder management

Project management

Digital marketing

Negotiation

Education

Bachelor's degree in Marketing, Business, or Communications

Job description

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry‑leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile‑initiated transactions, real‑time analytics and the convergence between brick‑and‑mortar and online payments. Further information is available at www.paysafe.com.

Position Overview

The Marketing Strategy Manager role for Europe is vital in maintaining our growth trajectory across B2C and B2B in this key strategic market. This role is highly commercial with a key requirement to translate external and internal factors into actionable marketing plans, aligned to our goals. You will be collaborating with various teams, including marketing, sales, and product teams to strategize and execute marketing communications, campaigns, create and update marketing materials, administrative support and more.

If you’re passionate about data‑driven marketing and have a proven track record of delivering measurable results, we’d love to hear from you.

This hybrid position is based in our London office and requires three days per week on‑site.

Responsibilities

• Lead regional marketing strategy for Europe across B2C and B2B segments driving marketing performance aligned to commercial goals
• Translate the product roadmap and business priorities into actionable, commercially viable go‑to‑market strategies for Europe.
• In collaboration with Product and Sales teams forge commercial and strategic relationships with key partners for ongoing growth and co‑marketing opportunities to drive brand awareness and equity and enhance campaign performance.
• Translate the product roadmap and business priorities into actionable, commercially viable go‑to‑market strategies for Europe.
• Align marketing strategy with market demand, customer insights, and business objectives, identifying key value propositions, audience segments, and competitive dynamics.
• Partner closely with Product, Commercialisation, and Analytics teams to integrate internal and external data into strategic decision‑making.
• Monitor market trends, competitor activity, and regional performance to identify opportunities and inform strategic direction.
• Provide strategic guidance to campaign teams and stakeholders, ensuring alignment of initiatives across multiple markets.
• Own regional marketing dashboards and reporting processes, ensuring insights are clear, actionable, and support business decisions.
• Act as a point of contact for internal and external stakeholders on marketing strategy, building trust and unifying priorities.
• Contribute to cross‑functional projects and senior stakeholder discussions, delivering impactful recommendations based on analysis.

Qualifications & Skills

• Bachelor’s or educational degree in Marketing, Business, Communications, or related field, required; or additional experience in lieu of education, required.
• Minimum of 5 years’ experience in marketing strategy, with a strong focus on commercial outcomes in B2C and B2B sectors.
• Proven success in driving revenue growth and achieving measurable commercial results in the Europe.
• Preferred previous experience in business consulting or strategic positions within FinTech sector
• Knowledge of European gambling industry including sportsbetting, casino, lottery and sweepstakes
• Strong analytical skills, with the ability to interpret complex data and make data‑driven decisions.
• Excellent communication, negotiation, and stakeholder management skills.
• Solid understanding of digital marketing, account‑based marketing (ABM), and channel marketing strategies.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Ability to work independently as well as collaboratively within a team.
• Adaptability and willingness to learn new skills and technologies.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for various audiences.
• Fluent English (written & spoken) is a requirement. Any other fluent language will be considered a plus.

Paysafe provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments please let us know. We will be happy to help and look forward to hearing from you.