Marketing Performance & Insights Lead (Remote/Flexible)

Consortium of Lesbian, Gay, Bisexual and Transgender Voluntary and Community Organisations Limited; Cambridge; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading dementia research charity in the UK is seeking a Senior Marketing Effectiveness Officer to establish a Single Source of Truth for marketing performance. Key responsibilities include analyzing campaign performance, implementing marketing measurement tools, and providing actionable insights to guide strategy. The ideal candidate will have strong analytical skills and experience in marketing performance data. This role allows flexibility in work location, providing the opportunity to work from home or in the office in Cambridge, enhancing the effectiveness of marketing strategies across various channels.

Benefits

Flexible working arrangements

Career development opportunities

Commitment to diversity and inclusion

Qualifications

• Strong experience analyzing marketing performance data across multiple channels.
• Experience designing or implementing measurement frameworks and dashboards.
• Ability to translate audience insights into practical recommendations.

Responsibilities

• Deliver and implement an ARUK Single Source of Truth dashboard for marketing performance.
• Analyse campaign performance to provide insight on effectiveness and ROI.
• Support the implementation and optimization of effectiveness tools and dashboards.

Skills

Strong analytical skills

Experience with marketing performance data

Experience analyzing marketing performance data across channels

Presentation skills

Ability to work collaboratively

Job description

A leading dementia research charity in the UK is seeking a Senior Marketing Effectiveness Officer to establish a Single Source of Truth for marketing performance. Key responsibilities include analyzing campaign performance, implementing marketing measurement tools, and providing actionable insights to guide strategy. The ideal candidate will have strong analytical skills and experience in marketing performance data. This role allows flexibility in work location, providing the opportunity to work from home or in the office in Cambridge, enhancing the effectiveness of marketing strategies across various channels.