Marketing Insights Lead — Retail Growth & Innovation

LEGO Gruppe; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading toy manufacturer is seeking an Insights Lead in Greater London. The role involves driving marketing insights and collaborating with Data Science and Marketing Measurement teams to inform strategic decisions. Ideal candidates will have experience in marketing effectiveness roles and strong data presentation skills. The position offers a hybrid work model, emphasizing work-life balance and employee wellbeing, along with a range of benefits including bonus eligibility and colleague discounts.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Qualifications

• Proven experience in marketing insights or effectiveness roles.
• Strong understanding of MMM, MTA, Experimentation, and incrementality testing.
• Ability to simplify complex data into actionable recommendations.
• Capable of managing multiple workstreams independently.

Responsibilities

• Drive marketing insights agenda as a contact for LEGO Retail Marketing.
• Define effectiveness agenda with cross-functional teams.
• Deliver measurement frameworks and support key campaigns.
• Lead bespoke marketing research projects.

Skills

Marketing insights

Data Science collaboration

Presentation skills

Research design

Job description

A leading toy manufacturer is seeking an Insights Lead in Greater London. The role involves driving marketing insights and collaborating with Data Science and Marketing Measurement teams to inform strategic decisions. Ideal candidates will have experience in marketing effectiveness roles and strong data presentation skills. The position offers a hybrid work model, emphasizing work-life balance and employee wellbeing, along with a range of benefits including bonus eligibility and colleague discounts.