Marketing Director -Marketing Communications’

Haymarket Media Group; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading media company in Greater London is seeking a senior marketing professional to oversee all aspects of their marketing communications and business media events. This role involves achieving revenue targets, developing strategic marketing plans, and leading a diverse team to drive business growth. The ideal candidate has strong experience in B2B media marketing, with a proven track record in revenue generation across multiple channels and event formats. Opportunities for professional development and a dynamic work environment are offered.

Qualifications

• Experience in a high-value B2B media environment.
• Demonstrable revenue growth in B2B event formats.
• Ability to manage diverse teams in a matrixed environment.

Responsibilities

• Achieve and exceed annual marketing-driven revenue budgets.
• Develop and execute a comprehensive Marketing Plan.
• Oversee budget management and forecasts for paid content.

Skills

Strategic and commercial marketing experience

Corporate licence-based revenue growth

Digital marketing techniques

Leadership skills

Interpersonal and communication skills

Job description

Overview

Haymarket is a successful international specialist media company. We have over 60 market‑leading brands in consumer and B2B markets across the UK, US, Asia, India, Netherlands and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions. As a global business operating in diverse markets, we are inherently multicultural and we are committed to attracting, developing and retaining talent that reflects the communities we serve. We equally recognise our broader responsibility to society as a whole and use our power and influence to drive diversity, equity and inclusion within our markets.

This role will oversee all aspects of marketing for Haymarket’s Marketing Communications’ paid content portfolio and Business Media’s events products. The primary objective of the role is to achieve annual revenue and profit targets in a sustainable way by leading and developing these marketing teams, ensuring that their output meets the specific commercial targets of the business through world‑class marketing. The role requires someone with demonstrable knowledge of growing and developing B2B corporate licence first subscriptions.

** The interview process is anticipated to commence in January 2026

Key Responsibilities / Duties

• To ensure that you achieve, as a minimum, Marketing Communications’ and Business Media’s events annual marketing‑driven revenue budgets, if not exceed them.
• To develop an annual Marketing Plan for our license‑first paid content business and multi‑format live event operations. This should include Objectives, Strategy, Plan and KPIs, which align with key stakeholders’ business requirements, then ensure the marketing team delivers against it.
• Manage the creation and revision of annual paid content budgets and forecasts, which include market report and amortised subscription revenues, while supporting the Director of Events to produce her annual budget and forecasts. You will be the single point of contact between the finance team and the Managing Director of HMC with regards to month‑end and year‑end paid content revenue and promotional budgets.
• Work closely with the Marcoms paid content Commercial Director and their sales team to grow corporate licence‑based revenues for the division. Ensure they are supported with a regular supply of high‑quality sales‑ready leads that are effectively measured and tracked.
• To ensure that the marketing strategy for each brand is well articulated and supports the overall commercial objectives. These include paid content revenue growth, and YOY increases in live event volumes and yield targets for all event revenue types such as forum delegate attendees, award entries and dinner places, and conference and exhibition delegates.
• To oversee, advise on, and evaluate the tactical marketing activity of all brands, ensuring that the brands are effectively promoted and managed through activity that delivers ROI.
• To analyse key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and buying trends to formulate actionable insights for the marketing team.
• To be accountable for building a content marketing strategy across all brands that supports Marketing Communications’ paid content and Business Media’s live event revenue strategies.
• To lead the development of data‑driven marketing strategies. Working in partnership with Marketing Operations, devise and deliver a strategy and pathway for data as it pertains to the requirements of the marketing function including, but not limited to, developing programmes for lead generation, lead nurturing and lead scoring.
• Identify new revenue opportunities and provide actionable plans to the wider team, ensuring these projects/plans are data informed and draw insight from an in‑depth understanding of our audiences’ needs.
• To be the senior marketing voice of Marketing Communications’ brand portfolio, championing the development and growth of the marketing function and increasing the overall impact of marketing within the business.
• To effectively manage the resource for the paid content and live events marketing teams in terms of skills, expertise and experience.
• Promote a culture of high‑performance with a focus on successful outcomes and meeting annual marketing KPIs such as paid subscriber engagement, prospect engagement and licence yields (Golden KPIs).
• Develop your team by providing regular feedback, coaching and training, and proactively addressing any performance concerns.

Skills / Experience / Knowledge / Minimum Criteria

• Strategic and commercial marketing experience in a high‑value B2B media environment with well‑developed business acumen.
• Demonstrable experience in delivering corporate licence‑based paid content revenue growth and YOY increases in live event revenues, volumes and yields, across all B2B event formats (forums, awards, conferences and exhibitions).
• Strategic understanding of the organisation’s key drivers, with the ability to develop plans and adjust to multiple external factors.
• Innovative, with the ability to demonstrate new thinking in strategy and execution, while managing rapid change as we reshape our ways of working.
• Expertise across all tactical marketing elements with a deep understanding of how results are delivered across multiple channels, particularly with digital marketing techniques.
• Experience of optimising and modelling data to support marketing activity effectively.
• Strong leadership with the ability to support a diverse team responsible for multiple brands with limited budgets.
• Highly developed interpersonal and communications skills with an ability to manage multiple stakeholders, including editorial and sales in a matrixed environment.
• The ability to think creatively about problems and provide innovative solutions with a clear understanding of best practice and what good looks like.
• Ability to interact effectively at all levels, but especially at senior