Marketing Automation Manager Marketing · UK Head Office - Basingstoke ·

Once For All Limited; Basingstoke; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A growing SaaS company based in Basingstoke is seeking an experienced Marketo Marketing Automation Manager. The ideal candidate will enhance conversions and lead nurturing through effective campaign management. Responsibilities include managing lead lifecycle processes, executing marketing automation strategies using Marketo, and collaborating with IT and sales teams for system integration. They offer a fast-paced work environment with attractive benefits such as a wellness fund and professional development opportunities.

Benefits

Wellness fund

Private Medical Insurance

Pension

Life Assurance

25 days holiday plus 8 Bank Holidays

Ongoing professional development

Holiday purchase scheme

Volunteering days

Employee Assistance Programme

Company events

Eye care voucher

Free refreshments

Qualifications

• Proven experience in managing marketing automation platforms using Marketo.
• Strong understanding of lead nurturing, segmentation, and campaign management.
• Exceptional organizational skills with the ability to manage multiple projects.

Responsibilities

• Manage lead lifecycle processes for high-quality lead flow.
• Develop and execute marketing automation strategies using Marketo.
• Collaborate with cross-functional teams to align marketing efforts.

Skills

Lead nurturing

Campaign management

Analytical skills

Project management

Collaboration

Education

Degree or equivalent experience in relevant field

Tools

Marketo

Salesforce

Job description

Once For All is a high-growth, cloud-based, SaaS subscription business. Our technology helps our customers to manage their supply chain governance, risk management and compliance. We work across public and private sector and have over 250k customers across the UK across 20 different sectors including construction, transport, retail, hospitality education, facility and property management, manufacturing, local and central government.

Role Summary

We need an experienced Marketo Marketing Automation Manager to join our team and play a crucial role in increasing conversions, nurturing leads, and demonstrating commercial growth. The ideal candidate will have a deep understanding of marketing automation principles, excellent analytical skills, and a proven track record of implementing successful Marketo campaigns.

Job Responsibilities

• Manage lead lifecycle processes, including lead scoring, routing, and attribution, to ensure high-quality lead flow and accurate performance tracking.
• Work closely with the IT and Sales teams to troubleshoot technical issues and ensure the seamless integration of Marketo with Salesforce and other key systems and platforms.
• Collaborate with Content and Sales teams to develop compelling and effective marketing assets - including dynamic content emails and personalised landing pages - that drive engagement and conversion.
• Promote and uphold marketing automation best practices by providing ongoing training and support to Marketing and Sales teams.
• Data Management: Maintain data hygiene and ensure compliance with data privacy regulations.
• Develop and execute comprehensive marketing automation strategies using Marketo to drive lead generation, nurture leads through the sales funnel, and increase conversions.
• Collaborate with cross-functional teams to align marketing automation efforts with overall business goals.

Lead Nurturing

Design and implement lead nurturing programs to engage and educate leads at different stages of the buyer's journey.

Utilize Marketo's capabilities to create personalized and targeted communications for maximum impact.

Segmentation and Targeting

Implement advanced segmentation strategies to target specific audience segments with relevant and personalized content.

Continuously refine and optimize audience segmentation based on data and performance insights.

Campaign Management

Plan, execute, and optimize marketing campaigns through Marketo to drive customer acquisition, engagement, and retention.

Implement A/B testing and other optimization techniques to improve campaign performance.

Analytics and Reporting

Utilize Marketo analytics and other relevant tools to track and analyse campaign performance, providing regular reports on key performance indicators.

Implement data-driven insights to improve campaign effectiveness and demonstrate ROI.

Integration and Collaboration

Work closely with the IT and sales teams to ensure seamless integration of Marketo with other systems and platforms.

Collaborate with content creators and designers to produce compelling and effective marketing assets.

Training and Documentation

Provide training to marketing and sales teams on Marketo best practices and capabilities. Maintain documentation on processes, workflows, and best practices.

Stay Informed and Educated

Stay up-to-date with the latest trends and features in marketing automation and leverage new capabilities to enhance campaigns.

What you will need

• A degree or equivalent excellent experience, Saas experience is a plus.
• Exceptional organisational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• A quick, self-motivated learner with the ability to work independently and collaborate effectively across cross-functional teams.
• Able and happy to come to our Basingstoke office at least 2 to 3 times a week.
• Proven experience in managing marketing automation platforms using Marketo. Strong understanding of lead nurturing, segmentation, and campaign management.
• Experience in Salesforce or any CRM.
• Experience of building and automating customer journeys using Marketo.
• Excellent analytical and problem-solving skills.
• Ability to work collaboratively in a fast-paced environment.
• Marketo certification is a plus.
• Experience of building workflows in Salesforce and Marketo and trouble shooting.
• If you have a passion for marketing automation and a track record of driving commercial growth, we encourage you to apply.

What we offer

As well as a career in a fast paced environment within a expanding business, we also offer the below benefits as standard:

• Wellness fund or *Private Medical Insurance (dependent upon role)
• Pension
• Life Assurance x 3
• 25 days holiday plus 8 Bank Holidays
• Ongoing continual professional development (CPD)
• Holiday purchase Scheme up to 5 days
• 1 paid and 1 unpaid volunteering day
• 24/7 and 365 Days Employee Assistance Programme
• Team and company offsite events
• Specsavers eye care voucher
• Free Tea, Coffee and fruit every week – Basingstoke office