Marketing Automation Lead — Marketo & Salesforce

Once For All Limited; Basingstoke; On-site; GBP 125,000 - 150,000; Full time

Job summary

A high-growth SaaS company in Basingstoke seeks an experienced Marketo Marketing Automation Manager on a Fixed Term Contract. You will be crucial in driving conversions and nurturing leads through effective marketing automation strategies. The role requires proven experience with Marketo and exceptional analytical skills. The position offers a dynamic and fast-paced environment along with attractive benefits including a wellness fund, pension, and professional development opportunities.

Benefits

Private Medical Insurance

Pension

Life Assurance

25 days holiday plus 8 Bank Holidays

Wellness fund

Qualifications

• Proven experience in managing marketing automation platforms using Marketo.
• Exceptional organisational skills to manage multiple projects.
• Strong understanding of lead nurturing, segmentation, and campaign management.

Responsibilities

• Manage lead lifecycle processes including scoring and routing.
• Collaborate with IT and Sales for seamless Marketo integration.
• Design lead nurturing programs for various buyer stages.

Skills

Marketing automation

Analytical skills

Project management

Lead nurturing

Segmentation

Education

Degree or equivalent

Tools

Marketo

Salesforce

Job description

A high-growth SaaS company in Basingstoke seeks an experienced Marketo Marketing Automation Manager on a Fixed Term Contract. You will be crucial in driving conversions and nurturing leads through effective marketing automation strategies. The role requires proven experience with Marketo and exceptional analytical skills. The position offers a dynamic and fast-paced environment along with attractive benefits including a wellness fund, pension, and professional development opportunities.