Market Intelligence Manager

DE; Maidenhead; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global coffee company located in Maidenhead is seeking a Market Intelligence Manager to enhance business performance in the UK Coffee market. This role requires a strong analytical background with significant experience in FMCG Marketing or Data Agencies. The successful candidate will collaborate across teams to optimize brand performance and drive sales growth. A passion for consumer behavior and strong communication skills are essential.

Qualifications

• Significant relevant experience in FMCG Marketing or Data Agency.
• Fully literate in Retail Measurement data (NIQ or Circana).
• Strong numerate & analytical skills.
• Able to confidently interact with various stakeholders.

Responsibilities

• Manage relationships with external agencies.
• Conduct monthly business reporting.
• Create data dashboards for marketing.
• Analyze market dynamics for brand performance.

Skills

FMCG Marketing

Retail Measurement data proficiency

Consumer Behavior analysis

Strategic thinking

Analytical skills

Verbal communication

Collaboration

Technological savvy

Job description

Job Description

Understanding the dynamics of the UK Coffee market, and JDE’s performance versus other competitors is a crucial part of our mission to become the UK’s most chosen Coffee company. The Market Intelligence Manager is responsible for delivering clarity of performance across the business, whilst ensuring a detailed understanding of the UK Coffee Shopper in order to support our goals of sales growth, penetration wins and market share gains.

The Market Intelligence Manager will be responsible for our relationships with key data partners such as NIQ, Circana, GfK and others, ensuring that we build best-in-class partnerships and maximise our value from these suppliers. Supporting all our brands, the role partners with the whole of the Marketing function to diagnose brand performance, identify opportunities for growth, areas for optimisation and clarity of category dynamics, and ensuring the business has the reporting it needs for agile decision making. The role will also work closely with other business functions such as sales, category, finance and more to deliver positive outcomes for JDE as a whole.

Responsibilities;

• Management of several external Agency Relationships (NIQ, Circana, Gfk and more)
• Monthly Business Reporting
• Data Dashboarding for Marketing
• Coffee Machine Market Measurement and Forecasting
• Driving business data capability through training programmes
• Business Issue Data Analysis and Presentation
• Deliver Market Intelligence across both Retail and Out-of-Home
• Brand Diagnosis across the Flywheel (Mental Availability, Physical Availability & Portfolio Availability)

Qualifications

Should have / demonstrate:

- Significant relevant experience in relevant scale marketing business – FMCG Marketing or Data Agency

- Fully literate in Retail Measurement data (NIQ or Circana) and Consumer Panel data (Kantar or NIQ)

- Passion for Consumer and Shopper Behaviour

- Strategic & innovative thinker

- Strong numerate & analytical skills
- Strong (verbal) communication skills: able to confidently interact with a broad set of stakeholders & lead external agency partners

- Collaborates well across teams

- Technologically savvy

Additional Information

Additional Information

Your application at JDE Peet's
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

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Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

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