Senior Digital Marketing Manager

Mission Mars; Manchester; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading hospitality group in Manchester is seeking a Senior Digital Marketing Manager to lead digital strategy and execution. The role includes managing performance marketing campaigns across various channels, such as CRM and website optimization. The ideal candidate will possess over 5 years of digital marketing experience, particularly in the hospitality sector, with proven expertise in tools like Atreemo and Google Analytics 4. This position offers a competitive salary, a substantial bonus scheme, and numerous employee benefits including growth opportunities in a vibrant work environment.

Benefits

Competitive salary + bonus scheme

Pension scheme

Loyalty bonus

50% discount on food & drink

Free or discounted event tickets

Wellbeing support

Collaborative office culture

Opportunities for growth

Qualifications

• 5+ years digital marketing experience, ideally in hospitality or leisure.
• Hands-on CRM experience using Atreemo.
• Proven experience with Google Analytics 4 for reporting and analysis.
• Strong track record in performance marketing across Meta and Google.

Responsibilities

• Own and evolve the digital marketing strategy across channels.
• Manage performance marketing campaigns to drive traffic and bookings.
• Collaborate with operations to improve guest experience.
• Build dashboards to track channel and campaign effectiveness.

Skills

Digital marketing experience

CRM experience using Atreemo

Performance marketing across Meta and Google

Data literacy

Campaign planning

Tools

Google Analytics 4

Atreemo

Collins

Toggle

Wireless Social

Job description

Reports to: Senior Brand Manager - Albert’s Schloss

Location: Manchester City Centre Office (just behind Deansgate Station) - Office based role with some travel to sites

Salary: £40K-£45K + up to 30% bonus

About Mission Mars

Mission Mars is an award-winning, fast-growing hospitality group with over 1,600 team members across over 40 locations – including Albert Hall, Albert’s Schloss, Albert’s Schenke, and Rudy’s Napoletana. Voted a World Class place to work by Best Companies in 2024, we’re scaling quickly with new venues opening every month.

We’re hiring a Senior Digital Marketing Manager who blends creativity with commercial discipline. You’ll drive digital performance across paid, owned, and earned channels, making sure Albert’s Schloss shows up with energy, relevance, and consistency.

This role needs someone who can think strategically, is analytical, and deliver hands‑on.

Key Responsibilities

Digital Strategy & Execution

• Own and evolve the digital strategy across CRM, web, and paid media

• Lead campaign planning for priority moments such as Oktoberfest and Christmas

CRM & Audience Growth

• Own CRM strategy and execution using Atreemo

• Build targeted email programmes to drive booking frequency and customer value

• Develop guest lifecycle journeys

Performance Marketing

• Manage paid channels with agencies (Meta, Google, PMAX) to drive traffic, bookings, and revenue

• Build structured test‑and‑learn activity; optimise ROI and CPA

• Hold agencies to commercial and reporting expectations

Digital Trading & Web

• Own website performance; continuously improve conversion, UX, and SEO

• Manage event pages, booking flows, and menu updates

• Collaborate with operations to improve guest experience pre‑visit

Analytics & Insight

• Build and maintain dashboards that track channel and campaign performance

• Use insight to inform decisions and improve future activity

• Communicate how digital contributes to commercial outcomes

Leadership & Collaboration

• Champion digital best practice across the business

• Support development of junior team members

• Work closely with Senior Brand Manager, Ops, and Sales

Skills & Experience

Must-Have

• 5+ years digital marketing experience, ideally in hospitality or leisure

• Hands‑on CRM experience using Atreemo

• Proven experience with GA4 (reporting, analysis, attribution)

• Proven track record in performance marketing across Meta + Google

• Agency management experience with commercial accountability

• Strong data literacy (reporting, attribution, funnel analysis)

• Experience planning and executing integrated, multi‑channel campaigns

• Comfortable working at pace across multiple venues and stakeholders

Nice‑to‑Have

• Preferred experience with Collins, Toggle, and Wireless Social

What’s in it for you

• Competitive salary + bonus scheme of up to 30% per annum (paid quarterly)
• Pension scheme
• Loyalty bonus
• 50% discount on food & drink at all Mission Mars venues
• Free or discounted tickets to gigs and events at Albert Hall
• Wellbeing support & employee assistance programmes
• A vibrant, collaborative office culture with regular socials and events
• Real opportunities for growth in a fast‑growing, ambitious business

You will hear back from us within 7 days of application.

No agencies please.

At Mission Mars, we’re committed to an inclusive and accessible recruitment process for everyone. If you need any reasonable adjustments at any stage of your application or interview, just let us know on [e-mail]