London Sales Manager ABM

Global Brands Ltd; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage company based in London is seeking a London Sales Manager to drive growth and visibility in the On Trade and Off Trade markets. The ideal candidate will have a proven sales track record in the drinks industry and strong relationship-building skills. This full-time role offers a competitive salary and benefits including performance-based bonuses and opportunities for career progression.

Benefits

Competitive salary

Performance based annual bonus

25 days holiday

Enrolment into health & wellbeing scheme

Pension

Career progression opportunities

Qualifications

• Proven track record in sales, ideally within the drinks industry.
• Established relationships in both trade environments.
• Commercially driven and passionate about hospitality.

Responsibilities

• Surpass customer sales budgets across broad sales channels.
• Drive sales growth and brand visibility within the London on Trade.
• Expand presence in the Off Trade market.

Skills

Sales expertise

Relationship building

Knowledge in mixology

Communication skills

Negotiation skills

Job description

Overview

From our founding, American Beverage Marketers set out to be the best at one thing and one thing only – cocktail mixes and ingredients. Each of our four core brands, Master of Mixes, Finest Call, Reàl Infused Exotics, and Agalima Organic, serve a very specific market and are designed to address a cross section of functions throughout the category. By offering a variety of product lines, we meet the diverse needs of our global customer base. From source to sip, we’re dedicated to creating the best cocktail ingredients in the world. We are excited to announce a fantastic career opportunity as we continue our rapid growth throughout 2025 with our UK distribution partner Global Brands Limited.

As the global leader in cocktail solutions, with our brands consistently ranked #1 worldwide, we are now seeking a London Sales Manager to join our expanding UK team. This role will be at the forefront of strengthening and driving the presence of our On Trade brands while also building momentum across our Off Trade portfolio. Based in London, this position provides a unique platform to take ownership of a key market and play a pivotal role in shaping the next stage of our success story.

Key Responsibilities

• Surpass customer sales budgets across a broad section of sales channels (On-Trade and Off-Trade), maximise sell-through of the full ABM range—including Finest Call, Re’al Infused Exotics, Master of Mixes, Cocktail Essentials, Big Buckets, and Agalima Organics—and ensure full alignment with brand owner objectives and the overall sales strategy.
• Drive sales growth and brand visibility within the London on Trade sector, cultivating strong relationships with bars, restaurants, and distributors.
• Expand and develop our presence within the Off Trade market, securing partnerships with retail, wholesale, and e-commerce channels.
• Deliver sales targets through a combination of strategic planning, market activation, and relationship management.
• Act as a brand ambassador for American Beverage Marketers, ensuring our products remain the go-to cocktail solution for professionals and consumers alike.
• Leverage insights, market knowledge, and industry networks to identify opportunities, influence decision-makers, and strengthen our market leadership.
• Record daily activity and maintain an up-to-date Daily Sales Report in Salesforce.

The person

London-based, with a strong knowledge of the On Trade and Off Trade beverage landscape.

• Proven track record in sales, ideally within the drinks industry.
• Established relationships and networks in both trade environments, with the ability to quickly build new partnerships.
• Commercially driven, ambitious, and passionate about mixology, hospitality, and premium beverages.
• Strong communicator and negotiator, able to thrive in a fast-paced, competitive market.
• Highly motivated to succeed in a fast-paced, competitive environment.
• Hands-on and hard-working, with a proactive, can-do approach.

• Flexibility as some evening and weekend work will be required to meet customer needs and drive growth across key on-trade periods and special events.

Why Join Us?

This is a rare opportunity to join a global category leader at a time of extraordinary growth. You will be able to make a real impact in one of the world’s most dynamic beverage markets, supported by innovative brands that are loved and trusted worldwide. If this opportunity excites you and aligns with your experience, we’d love to hear from you. Let’s connect to discuss how you can contribute to the continued success of American Beverage Marketers in the UK.

What’s in it for you?

• Full-time / Permanent Contract (long-term position)
• Competitive salary
• Performance based annual bonus
• Travel expenses
• Enrolment into our health & wellbeing scheme
• Death in service
• 25 days holiday
• Pension
• Opportunities for career progression within the business
• Access to our in-house Global Academy

Global Brands - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We’ve developed some of the best performing brands in the marketplace such as VK, HOOCH and Franklin & Sons. At Global Brands, we are more than just beverages; we\'re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector. Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, Northeast Derbyshire.