Lead Brand Creative/Channel Manager

dmg media limited; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media company is seeking a Lead Brand Creative / Channel Manager in London to shape and execute social strategy for a new consumer brand. This role encompasses storytelling, brand building, and community engagement across platforms. Ideal candidates are creative, strategic, and adept in social media, with a passion for food and lifestyle. This opportunity is perfect for those looking to make an impact in a fast-moving environment.

Benefits

25 days' holiday

Pension plan

Onsite gym

Employee discounts

Qualifications

• Experience with social-first brands or startups.
• Creative and strategic mindset.
• Comfortable writing scripts and telling stories.

Responsibilities

• Own social and content strategy across platforms.
• Develop short-form video concepts and storyboards.
• Lead channel growth and analyze performance.

Skills

Storytelling

Social media strategy

Content development

Data analysis

Job description

Location: dmg media Headquarters, Derry Street, HSK, London, W8 5HY

About the Role

We are launching a new challenger brand in the high-growth functional Food & Beverage category in the UK, with retail and DTC rollout beginning in March. We’re looking for a Lead Brand Creative / Channel Manager to own the social strategy, content direction and day-to-day execution of this brand across platforms.

This is a rare opportunity to build a consumer brand from the ground up, shaping how it shows up on social, how it tells its story, and how it builds a community.

You will sit within DMG New Media, Daily Mail Group’s social-first publishing business, reaching over 150 million followers across TikTok, Instagram, YouTube, Snapchat and emerging platforms - giving you access to world-class creators, production, formats and distribution.

This role is ideal for someone who loves:

• Storytelling
• building brands on social,
• and turning content into commercial growth.

Main Responsibilities

Brand & Social Strategy

• Own the social and content strategy for the brand across all platforms
• Define tone of voice, content pillars, formats and narrative arcs
• Build a consistent, recognisable brand presence on social
• Ensure content supports both brand building and sales performance

Content Development & Creative Direction

• Develop ideas, scripts, and storyboards for short-form video and social formats
• Work with creators, on‑screen talent and production teams to bring content to life
• Lead experimentation with new formats, trends and storytelling approaches
• Translate brand strategy into daily, platform‑native content
• Take full ownership of channel growth, engagement and retention
• Analyse performance and optimise based on platform signals
• Identify what’s working and scale winning formats
• Build feedback loops between content, audience and product

Launch & Scale

• Lead social and content execution through product launch phase
• Build systems and workflows that scale with growth
• Help shape future campaigns, product drops and retail activations

Person Specification

We’re looking for someone who is creative, strategic, and deeply fluent in social platforms — but also excited by building something commercially meaningful.

You might come from:

• Social‑first brand teams
• Startups / challenger brands
• Media or publishing
• DTC or performance‑driven content environments

You should be:

• Obsessed with TikTok, Instagram and emerging platforms
• Strong at turning insights into creative ideas
• Comfortable writing scripts and shaping on‑camera storytelling
• Data‑aware, but creatively driven
• Excited by fast‑moving, entrepreneurial environments
• Passionate about food, wellness, fitness or lifestyle culture (a big plus)

About Us

DMG New Media is Daily Mail Group’s social‑first publishing business, built to reach Gen Z and Millennial audiences across TikTok, Instagram, YouTube, Snapchat and emerging platforms. With over 150 million followers and billions of monthly views, we are building a new kind of publisher - creator‑led, platform‑native, and commercially integrated.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

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