Hybrid Digital Analytics & Tracking Lead

TrunkBBI; Manchester; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A creative and performance marketing agency in Manchester is seeking a Digital Analytics & Tracking Lead to build robust data tracking infrastructures and turn analytics into actionable strategies. The ideal candidate will have 5-7 years of experience in digital marketing analytics, be adept in GA4 and Google Tag Manager, and possess excellent communication skills. This role is hybrid with a focus on both technical execution and client engagement.

Benefits

Additional holiday for each year of service

Option to buy extra week's holiday

Life balance days each month

Private health insurance

Professional development opportunities

Qualifications

• Experience auditing and fixing tracking across platforms.
• Strong technical expertise with ad platform conversions.
• Ability to present technical concepts to non-technical stakeholders.

Responsibilities

• Audit and fix tracking across client accounts effectively.
• Lead technical projects such as server-side tracking.
• Create agency-wide standards for tracking best practices.

Skills

GA4

Google Tag Manager

SQL

BigQuery

Client-facing communication

Education

5-7 years in digital/marketing analytics

Tools

Looker Studio

Power BI

Funnel.io

Job description

A creative and performance marketing agency in Manchester is seeking a Digital Analytics & Tracking Lead to build robust data tracking infrastructures and turn analytics into actionable strategies. The ideal candidate will have 5-7 years of experience in digital marketing analytics, be adept in GA4 and Google Tag Manager, and possess excellent communication skills. This role is hybrid with a focus on both technical execution and client engagement.