Head of Sport Brand Partnerships - Clothing Retail

Frasers Group; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading retail company in London seeks a Head of Sport Brand Partnerships to manage key brand relationships and develop strategies for long-term success. The ideal candidate has 10 years of experience in B2B partnerships, preferably in retail or fashion, and strong analytical, leadership, and communication skills. This full-time role offers significant opportunities for collaboration and career growth.

Qualifications

• 10 years experience in B2B partnerships, ideally in retail.
• Strong track record of establishing strategic partnerships.
• Experience leading a team in a brand partnership environment.

Responsibilities

• Own several key sports brand relationships and long-term strategy.
• Manage ongoing relationships and act as a lead contact.
• Develop operational scorecards to track performance against KPIs.

Skills

B2B partnerships experience

Strong communication skills

Relationship building

Analytical skills

Collaborative mindset

Leadership experience

Job description

Head of Sport Brand Partnerships - Clothing Retail

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through a collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

• Think without limits – Think fast, think fearlessly, and take the team with you.
• Own it and back yourself – Own the basics, own your role and own the results.
• Be relevant – Relevant to our people, our partners and the planet.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled.

Job Description

You will own several key sports brand relationships, delivering long‑term planning and strategy, and acting as a centre of excellence for the commercial team in assigned brands and categories. You will support the Group Head of Sports Brand Partnerships and the Chief Brand Officer, creating sports brand partnerships across the Group.

• Managing and nurturing ongoing relationships with assigned brands, acting as lead point of contact at defined levels.
• Leading on long‑term strategy for assigned brands.
• Regularly meeting with brand representatives to discuss performance, address challenges and promote collaboration.
• Developing a deep relationship and understanding of portfolio brands’ goals, positioning and market needs to drive mutual success.
• Identifying and managing key strategic priorities for each brand to ensure alignment with business objectives.
• Developing operational scorecards in alignment with the Group Head to track performance against monthly KPIs.
• Collaborating with the Commercial team to develop and communicate seasonal budgets for each brand.
• Supporting the Group Head with strategic brand negotiations and leading own brand portfolio for long‑term; supporting the wider commercial team on seasonal negotiations.
• Accountable for cross‑functional project and initiative implementation.
• Owning financial performance tracking and reporting for top 10 and assigned own brand portfolio.
• Supporting product distribution strategies that aim to optimise access and range development.
• Driving dialogue with the commercial team to ensure the right product mix is available at the right time.
• Supporting 360 reviews.
• Creating frameworks and processes to standardise ways of working.
• Owning marketplace analysis and reporting.
• Leading and developing Brand Partnership Managers. Supporting Commercial Manager development, setting clear goals, expectations and performance standards.

Qualifications

• 10 years experience of B2B partnerships, ideally sport or fashion retail.
• Strong experience in a Retailer brand-facing or Brand Retailer-facing role.
• Strong track record of establishing strategic partnerships.
• Quickly understand the Sports Direct brand to prioritise its equity and intuitively understand the right brand mix for potential opportunities.
• Collaborative mindset, experienced in working across broad cross‑functional stakeholder groups to turn strategy into actionable plans.
• Excellent communication and relationship building skills.
• Experience leading a team within a buying or brand partnership environment.
• Strong and demonstrable analytical skills – ability to understand commercial data, build KPI’s and make data‑led decisions.
• Open and transparent – able to navigate the organisation and be comfortable with ambiguity.
• Highly organised and structured, with strong strategic thinking and vision, entrepreneurial mindset and leadership.
• English native or fluent in English.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Retail