Head of Social Strategy & Influencer

The Social Shepherd Ltd; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading social media agency in London is seeking an Executive to oversee their Organic Social and Influence departments globally. You will lead talented teams, drive innovation, and ensure delivery that aligns with the agency's vision. This role requires senior-level experience in organic social and influencer partnerships, with a strong commercial orientation. Join a dynamic team dedicated to achieving excellence in the advertising services industry.

Qualifications

• Proven success leading teams in an agency environment.
• Ability to drive revenue and manage P&L.
• Passionate about creativity and innovation.

Responsibilities

• Lead and manage a team of Directors across Organic Social and Influence.
• Act as a senior strategic partner on flagship accounts.
• Identify and launch new services within departments.

Skills

Senior-level experience in organic social

Experience in influencer partnerships

Leadership skills

Commercial strength

Cultural understanding

Job description

Overview

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Our service offering includes:

• Social Media Management
• Paid (Social & Search)
• Creative
• Influencer

We’re a team of 70+ across Bath, London, New York, and Miami, with big ambitions.

The Role:

You’ll oversee our Organic Social and Influence departments globally (UK & US), leading a team of talented Directors across organic social media strategy & management, and influencer/creator partnerships. As part of the SLT, you’ll set the vision for how we deliver industry-leading organic and creator-led work, while driving innovation, growth, and new business opportunities for the agency.

Responsibilities:

Leadership & Delivery

• Lead and manage a team of Directors across Organic Social and Influence, setting high standards and clear direction.
• Act as a senior strategic partner on flagship accounts, ensuring delivery that is innovative, effective, and measurable.
• Work closely with the CEO and wider SLT to align departmental strategy with agency-wide goals.
• Identify and launch new services within Organic Social and Influence, ensuring we stay ahead of cultural and platform shifts.
• Drive commercial growth - leading pitches, shaping proposals, and building trusted client relationships.
• Own departmental revenue and profitability targets, working with Directors to deliver consistent growth.

Industry & Culture

• Represent the agency externally - speaking at events, sharing thought leadership, and building our reputation as a trusted industry voice.
• Inspire and develop future leaders across Organic Social and Influence, creating a high-performing, motivated team.
• Champion a culture of creativity, innovation, and curiosity across your departments and the wider agency.

What you’ll bring

• Senior-level experience across organic social and influencer/creator partnerships, ideally within an agency environment.
• Proven success leading Directors or senior managers and building high-performing multi-disciplinary teams.
• Commercial strength - confident in owning department P&L, pitching, and driving revenue growth.
• Sharp cultural and platform understanding, with a vision for where social and influence are headed next.
• An unquestionable passion for our craft and a motivated energy to create best-in-class work.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Business Development and Sales
• Industries
• Advertising Services