Head of Sales and Distribution

City Wonders Limited; City of London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading tour operator in the UK is seeking a Head of Sales and Distribution. The role involves managing the sales team, developing marketing strategies, and ensuring profitable revenue growth. Candidates should have over 5 years of B2B sales experience, strong analytical skills, and exceptional relationship-building abilities. This full-time position requires the legal right to work in the UK or EU. Attractive compensation and benefits are offered.

Qualifications

• 5+ years of B2B sales experience required with a primary focus on profitable revenue growth.
• 3+ years of managing a team to deliver strong and consistent results.
• Positive 'can do' attitude with strong emotional intelligence (EQ) skills.
• Flexibility to travel.
• Must have established legal right to work in the EU or UK.

Responsibilities

• Manage the Sales and Distribution team to optimize profitable revenue growth.
• Drive profitable revenue production with distribution partners.
• Develop and maintain knowledge of products to keep distributors updated.
• Analyze sales data for periodic business reviews.
• Collaborate with Product Development and Revenue Management teams.

Skills

B2B sales experience

Team management

Online travel distribution or OTA experience

Strong analytical skills

Excellent communication skills

Emotional intelligence

Microsoft Office 365 proficiency

Relationship building skills

Self-motivated and organized

Education

Bachelor's degree in tourism related field or business

Job description

Join to apply for the Head of Sales and Distribution role at City Wonders

City Wonders is one of the largest and most respected tour operators delivering amazing guest experiences in multiple European cities as well as New York City. We specialize in innovative high‑quality tours featuring unique customer benefits and world‑class customer service. These brand pillars differentiate City Wonders in the marketplace.

City Wonders is seeking an experienced forward‑thinking Head of Sales and Distribution.

We are looking for a candidate with exceptional relationship development abilities, an analytical mind, proven management experience, and a commercial drive. This position is responsible for profitable revenue generation.

This is a full‑time position based within western Europe or UK.

Responsibilities

• Manage the Sales and Distribution team to optimize profitable revenue growth
• Work with your team to ensure strong multi‑tiered relationships with distribution partners
• Act as the primary day‑to‑day Director‑level contact with key accounts to secure and implement primary product placement initiatives on each distributor, including but not limited to product rollout, merchandising and marketing initiatives
• Drive profitable revenue production, ensuring the distributors load, promote, and sell products consistent with the company’s overall sales strategy
• Contribute to the development of our online distribution strategy, focused on a return‑on‑investment approach to reach the distribution revenue objectives
• Demonstrate a strong external focus, including tourism industry involvement, to ensure that City Wonders maintains and grows its leadership position
• Gather and share marketplace intelligence and distributor feedback with key internal stakeholders to improve our products and positioning
• Develop and maintain knowledge of our products, services, and brand, to ensure distributors are kept up to date with the latest information on itinerary, content, selling points, and pricing
• Analyze sales data to conduct periodic business reviews with distributors
• Work closely with Destination Management (Product Development) and Revenue Management teams to continuously optimize product presence and pricing through distribution partners
• Continuously review performance metrics to spot issues and trends, then make relevant recommendations
• Work with other company teams to take advantage of revenue opportunities and quickly resolve issues

Qualifications

• 5+ years of B2B sales experience required with a primary focus on profitable revenue growth
• 3+ years of managing a team to deliver strong and consistent results
• Online travel distribution or OTA experience a plus
• Experience strategy for a global customer base is a plus, particularly for EMEA and US originations
• Proficiency with technology, including Microsoft Office 365 applications, such as Excel, Word, and PowerPoint
• Positive “can do” attitude with strong emotional intelligence (EQ) skills
• Excellent written and oral communication skills in English
• Solid presentation, persuasion, sales, and relationship building skills; strong distributor and internal stakeholder relationships will be key for success in this role
• Self‑motivated and highly organized
• Analytical with proven track record for delivering results
• Flexibility to travel
• Bachelor’s degree in tourism related field or business
• Must have already established the legal right to work in the EU or UK prior to applying

Seniority level

• Not Applicable

Employment type

• Full‑time

Job function

• Sales and Business Development

Industries

• Travel Arrangements