Head of Digital Marketing: Growth, Data & AI Strategy

Micheldever Group; Winchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading tyre retailer is seeking a Head of Digital Marketing in Winchester to shape the digital marketing strategy across various channels. The candidate will lead a team of digital specialists, optimise campaigns for customer acquisition, and improve return on ad spend (ROAS). The role demands strong leadership in SEO, social media, and data-driven decisions. Candidates should have substantial experience in managing multi-channel strategies and proven results in enhancing ROI.

Qualifications

• Senior leadership experience owning multi-channel digital strategy.
• Deep expertise across SEO, paid search, and social.
• Comfort with GA and attribution models.

Responsibilities

• Manage end-to-end digital marketing strategy.
• Drive brand growth and customer engagement.
• Optimise investment to improve ROAS and CAC.

Skills

Leadership experience

Expertise in SEO

Paid search knowledge

Social media expertise

Data-driven decision making

Proven ROI improvement

Tools

Google Analytics

Attribution models

Job description

A leading tyre retailer is seeking a Head of Digital Marketing in Winchester to shape the digital marketing strategy across various channels. The candidate will lead a team of digital specialists, optimise campaigns for customer acquisition, and improve return on ad spend (ROAS). The role demands strong leadership in SEO, social media, and data-driven decisions. Candidates should have substantial experience in managing multi-channel strategies and proven results in enhancing ROI.