Head of Digital Marketing

Micheldever Group; Winchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading tyre retailer is seeking a Head of Digital Marketing in Winchester to shape the digital marketing strategy across various channels. The candidate will lead a team of digital specialists, optimise campaigns for customer acquisition, and improve return on ad spend (ROAS). The role demands strong leadership in SEO, social media, and data-driven decisions. Candidates should have substantial experience in managing multi-channel strategies and proven results in enhancing ROI.

Qualifications

• Senior leadership experience owning multi-channel digital strategy.
• Deep expertise across SEO, paid search, and social.
• Comfort with GA and attribution models.

Responsibilities

• Manage end-to-end digital marketing strategy.
• Drive brand growth and customer engagement.
• Optimise investment to improve ROAS and CAC.

Skills

Leadership experience

Expertise in SEO

Paid search knowledge

Social media expertise

Data-driven decision making

Proven ROI improvement

Tools

Google Analytics

Attribution models

Job description

Our marketing team is undergoing an exciting transformation — and we’re looking for exceptional talent to join us. As we build a more digitally focused, data-driven marketing function, we’re investing in people who can own strategy and execution across paid search, SEO, and social media – working closely with best‑in‑class agencies.

Here, you’ll have the autonomy to innovate, the data to make decisions, and the platform to make a visible impact. If you’re driven by results, thrive in collaborative environments, and want to shape the future of legendary brands, this is your chance.

The Head of Digital Marketing is a strategic leadership role responsible for owning the end‑to‑end digital marketing strategy across the Micheldever Group. You will drive brand growth, awareness and consideration for MTS channels while delivering customer acquisition, engagement, and retention through Protyre.co.uk, TyreClick, and local garage sites.

The job holder works closely with the Group Marketing Director and the Marketing Leadership Team, leading a team of digital specialists and managing best‑in‑class agencies to deliver measurable online‑influenced revenue. You will set the annual digital plan, oversee channel performance, and optimise investment to improve ROAS, CAC, CLV, and attribution.

You are accountable for end‑to‑end channel performance, agency and martech procurement, testing and innovation, and omnichannel traffic growth to both digital properties and physical stores. You’ll champion AI, personalisation, and CDP capabilities while ensuring GDPR, PECR, and ASA compliance.

About the Role & About you

We are looking for a commercially minded digital leader who can set strategy and support specialist execution. You’ll combine deep hands‑on knowledge of SEO, paid search, and social with strong stakeholder management, data‑driven decision making, and a passion for continuous improvement.

In this leadership role, you’ll define the roadmap, lead agency relationships, guide the team through high‑support, high‑challenge coaching, and partner across marketing, retail, and operations to accelerate growth online and in‑store.

Your Responsibilities

• Own the Group Digital Strategy
• Build and deliver an annual, KPI‑led plan across SEO, paid search, social, email/WhatsApp, content, display, video, affiliate and direct marketing.
• Present strategy and results to the Marketing Leadership Team and Commercial Board.
• Improve ROI and Performance
• Implement rigorous measurement using Google Analytics and attribution models to optimise ROAS, CAC and CLV.
• Run monthly performance reviews and reallocate spend to high‑performing activity.
• Lead Agency and Supplier Procurement
• Run RFPs, negotiate contracts, onboard partners and conduct quarterly commercial reviews across SEO, paid media, social, creative, CDP and analytics tools.
• Maintain a preferred supplier list and build in‑house capability where it adds value.
• Grow Omnichannel Traffic
• Drive digital campaigns that increase website revenue and footfall to Protyre centres and independent garages through geo‑targeting, local search and store‑focused activations.
• Optimise Websites and Conversion
• Own the performance roadmap for Protyre.co.uk, TyreClick and local sites, improving UX, speed, accessibility and conversion in partnership with e‑commerce and Digital Ops.
• Adopt Emerging Technologies
• Champion AI‑driven personalisation, predictive analytics and chatbots; run pilots and scale what works.
• Ensure Compliance and Governance
• Lead and Develop the Team
• Build a high‑support, high‑challenge culture with clear goals, feedback and development.

What We’re Looking For From You

• Senior leadership experience owning multi‑channel digital strategy and P&L‑impacting results.
• Deep, hands‑on expertise across SEO, paid search, social platforms, web performance and attribution.
• Proven success improving ROI and scaling high‑performing campaigns and journeys.
• Strong commercial judgement in agency selection, negotiation and ongoing performance management.
• Data fluency with GA and attribution, plus comfort with experimentation and pilots.
• Experience coaching specialist teams and fostering continuous learning and innovation.
• Knowledge of CDPs, personalisation and marketing compliance best practices.

About Our Company

Micheldever Tyre Services (MTS) was founded in 1972 as a part‑time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, (20 percent of the total UK market) and employing approximately 2100 employees - company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing. This is achieved by skilled, focused and determined teams across 1 central distribution and 13 warehouse operations nationwide.

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