Head of Data Science & Marketing Analytics

Merkle Company; Greater London; On-site; GBP 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Greater London is looking for a Head of Data Science to define their strategic direction. This pivotal role entails leading a Data Science Center of Excellence, driving client growth through insightful analytics. The successful candidate will influence cross-functional alignment and establish innovative measurement methodologies, ensuring effectiveness across campaigns. A strong background in analytics, experience in leadership, and the ability to translate complex data into actionable business strategies are essential.

Qualifications

• Proven track record in pitch leadership, client engagement, and commercial storytelling.
• Deep expertise in MMM, experimentation, and causal inference.
• Experience in AI/automation integration within analytics workflows.

Responsibilities

• Define and create the UK&I Data Science strategy.
• Lead the development of proprietary tools and frameworks.
• Inspire a multidisciplinary team of 40+ analysts and data scientists.

Skills

Experience in data science

Client-centric approach

Strategic influencer

Cross-functional collaboration

Analytical rigour

Leadership and culture building

Education

15+ years in relevant fields

Tools

Data analysis software

Measurement and analytics frameworks

Job description

A leading marketing firm in Greater London is looking for a Head of Data Science to define their strategic direction. This pivotal role entails leading a Data Science Center of Excellence, driving client growth through insightful analytics. The successful candidate will influence cross-functional alignment and establish innovative measurement methodologies, ensuring effectiveness across campaigns. A strong background in analytics, experience in leadership, and the ability to translate complex data into actionable business strategies are essential.