Head of Brand & Marketing London View role

Voop Inc.; City of London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A tech startup focused on digital wellbeing is seeking a Head of Brand & Marketing. In this role, you will define and drive the brand narrative, engaging families and building trust. You’ll lead marketing campaigns that resonate emotionally and culturally, with a focus on improving digital habits. Strong experience in consumer marketing and brand building is essential for this role, offering the chance to shape a new category in tech.

Qualifications

• 7+ years of experience in consumer marketing, growth, or brand leadership.
• Proven record of building brands and launching products from zero to scale.
• Strong creative instincts and editorial judgment.

Responsibilities

• Lead the go-to-market strategy for Voop’s consumer launch.
• Design and execute multi-channel campaigns across all platforms.
• Build authentic voice and community engagement around the brand.

Skills

Consumer marketing

Growth strategy

Brand leadership

Performance marketing

Creative storytelling

Job description

Awareness has never been higher about the damage smartphones can do to young people, yet almost no one is fixing it.

Voop is building the world’s first safe mobile platform — a new kind of network that replaces traditional telcos and installs intelligent protection on any smartphone.

By combining network-level controls, device-integrated safeguarding software, and AI-powered risk detection, Voop gives parents, carers, schools, and governments the ability to protect without over-restricting — all on the devices that children and adults already use and love.

Our first product, Voop for Care, is live with leading care providers, protecting thousands of vulnerable children in the UK. Next, we’re expanding into schools and consumer marketsb> to make digital safety the default, not the exception.

Backed by leading global investors and built by a world-class team of engineers, designers, and safeguarding experts, Voop is tackling one of the defining challenges of our time: creating a safer digital future at massive scale.

Why Voop

Mission that matters: Build technology that directly protects children and saves lives.

Massive opportunity: A $50B+ global market for safe connectivity, with active customers and real revenue.
World-class team: Alumni from Google, Accenture, Vodafone, Barnardo’s, and law enforcement.

Momentum: Thousands of users onboarding, millions more in the pipeline.

Top-tier backing: Supported by global funds committed to fixing smartphones for good.

The Opportunity

As Head of Brand & Marketing, you will define how the world understands the need for healthier digital habits and why Voop exists. Smartphones are one of the biggest social, cultural, and parenting challenges of the decade. Parents everywhere feel overwhelmed, guilty, unsure and they want a better path forward.

You will be responsible for turning that concern into confidence, that frustration into agency, and that conversation into a nationwide (and eventually global) movement.

You’ll build a brand that doesn’t just advertise a product but leads a cultural shift in how families think about technology. You’ll shape narratives, spark debate, and create emotionally resonant moments that make digital balance feel aspirational, achievable, and joyful.

In this role, you will:

• Launch Voop for Parents and build the brand parents actively seek out, trust, and share.
• Create a national conversation about digital habits, resilience, and positive technology.
• Build a movement that helps families thrive, not by banning technology, but by using it better.
• Craft a powerful, modern parenting brand that blends culture, creativity, empathy, and clarity.
• Shape cultural moments - stunts, stories, partnerships, and campaigns - that cut through and drive awareness.
• Lead PR and communications, driving the conversation across media, influencers, schools, and policymakers.
• Build community momentum around healthier, safer smartphone use as a shared mission among parents.
• Partner closely with Product, Engineering, and Leadership to ensure brand and experience reinforce each other.

This is a generational opportunity: to set the agenda for a new category, build an iconic consumer brand from scratch, and improve digital childhood at global scale.

Key Responsibilities

• Lead the go-to-market strategy for Voop’s consumer launch, from positioning and storytelling to performance and growth.
• Design and execute multi-channel campaigns across paid, social, partnerships, and influencers.
• Create moments that spark conversation - stunts, stories, and activations that resonate emotionally and culturally.
• Lead PR and communications to shape national conversations about digital parenting, wellbeing, and resilience.
• Build an authentic voice for Voop - positive, empowering, and grounded in real family life.
• Work with Product and Data teams to optimise user acquisition, conversion, and retention.
• Build a movement around helping kids develop healthy digital habits, not just a product launch.

About you

7+ years of experience in consumer marketing, growth, or brand leadership, ideally in a fast-moving startup or consumer tech brand.

Proven record of building brands and launching products from zero to scale.

Skilled across performance marketing, social media, and creative brand storytelling.

Deep empathy for parents and families - you understand both their worries and their hopes.

Strong creative instincts and editorial judgment, you know what connects and why.

Data-driven and outcome-oriented; comfortable running experiments and optimising for growth.

Passionate about positive technology, digital wellbeing, and social impact.

in family tech, wellbeing, or education sectors.

Network across PR, media, or influencer ecosystems focused on parents, schools, or youth culture.

Experience building community-led or mission-driven brands.

Ability to balance brand storytelling with performance and conversion.