GTM Strategy Lead

SalesCaptain Ltd; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A forward-thinking B2B firm is seeking a results-driven GTM Strategy Lead to manage outbound strategies for international clients. This full-time remote role requires marketing experience, skilled in cold email writing, and familiarity with leading tools such as LinkedIn Sales Navigator. You will drive campaign performance and improve lead acquisition through innovative strategies. Join a passionate team committed to growth and development.

Benefits

Remote work flexibility

Paid vacation and sick leave

Team-building activities

Free books and Kindle

Specialized training programs

Qualifications

• 1–2 years of relevant work experience in Marketing, Sales, or GTM.
• Proven ability to write high-performing cold emails.
• Tech-savvy and quick learner of new technologies.

Responsibilities

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns.
• Evaluate campaign performance and recommend optimizations.
• Communicate with clients and create reports to showcase progress.

Skills

Marketing experience

Cold email writing

LinkedIn Sales Navigator

Data scraping

Prompt engineering

Tools

LinkedIn Sales Navigator

Clay

Hubspot

Lemlist

Apollo

Job description

GTM Strategy Lead

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens.

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast‑growing B2B brands, YC & Techstars startups, and Series B & C companies, helping them go to market using a predictable process. We are currently looking for a results‑driven GTM Strategy Lead to manage the outbound strategy and communications with our international clients. This is a full‑time, remote position (working EU hours).

What You’ll Do

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
• Create messaging for the outbound campaigns using AI and in‑depth audience research
• Build prospecting & list‑building workflows combining multiple data sources to help our Lead Generation team build high‑intent prospect lists
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns (optional, but preferred)
• Evaluate campaign performance and recommend optimisations to help achieve our campaign KPIs and improve lead quantity
• Identify, evaluate, and test new campaign angles and niches to increase positive replies
• Communicate with clients and create reports to showcase progress and results

The Main KPIs for the Role

• Positive Replies (Weekly)
• Client Satisfaction (NPS)
• Client Retention (Quarterly)
• New Ideas Proposed to Clients (Monthly)
• Cost Per Positive Reply (Monthly)

Who You Are

• At least 1–2 years of relevant work experience in Marketing, Sales, or GTM
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot, and the latest AI sales tools
• Proven ability to write high‑performing cold emails
• Ability to build workflows using multiple data sources (e.g. Google Maps, Apify, Serper, LinkedIn Sales Navigator, etc.) and understanding of data‑scraping capabilities
• Well‑versed in prompt engineering and AI models
• Tech‑savvy and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends)
• Experience in the Tech, SaaS, software industry, or in a high‑growth start‑up
• Open to sales executives with relevant experience

Benefits

• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team‑building activities
• Free books and Kindle to help you become a better marketer and person
• Specialised training programs to become a Clay expert and build your personal brand

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

IT Services and IT Consulting

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