GTM Digital Lead - Marketing

Blackfinch Group; England; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading investment specialist in the United Kingdom is seeking a Digital Lead to maximize commercial growth across their investment businesses. The role involves building and managing a sophisticated martech stack, executing digital campaigns, and achieving revenue goals. Candidates should have a minimum of 5 years’ experience in Financial Services and a degree in digital marketing. This hybrid position offers a competitive salary up to £70K, with a strong focus on digital marketing strategies. Applications are welcome from diverse backgrounds.

Qualifications

• Minimum 5 years’ experience in Financial Services.
• Proven track record of managing digital marketing campaigns.
• Technical understanding of campaign optimisation.

Responsibilities

• Build and operate a HubSpot-centred martech stack.
• Produce accurate reporting for marketing campaigns.
• Own social media, SEO, SEM, and email channels.

Skills

HubSpot

Google Ads

LinkedIn Campaign Manager

Power BI

Performance marketing

ROI reporting

Education

Degree in digital marketing

Tools

HubSpot

Google Ads

Power BI

Job description

Role Profile

The Digital Lead is responsible for maximising commercial growth across the Blackfinch Investments and Blackfinch Asset Management businesses. They will build and operate a sophisticated martech stack that ensures budgets are efficiently used to grow AUM and gain market share for tax efficient investments, Managed Portfolio Services and Tailored Portfolio Services. Focus on strategising and executing digital campaigns to launch products/services, drive leads, and achieve revenue goals, blending traditional GTM strategy (product, sales alignment) with digital tactics like SEO, PPC, content, and social media, often leading small cross‑functional teams to manage user experience, traffic funnels, and performance measurement for ROI.

Key Responsibilities

• Build, manage and operate a HubSpot‑centred martech stack that optimises marketing budget and maximises lead generation.
• Produce accurate reporting to show the return on investment for marketing campaigns, showing inflow attribution to the channel mix and spend.
• Work closely with the data team and engineering to influence data management regarding marketing and sales activities. Guide digital teams in website UX, content creation and campaign management.
• Own the organic and paid social media, SEO, AEO, SEM, website and email channels to grow our engaged target audience of financial advisers.
• Produce effective campaign plans and own delivery to achieve campaign targets. Develop comprehensive digital GTM strategies, aligning marketing with sales and product for launches.
• Work with sales to gain informative feedback that helps iterate and shape the volume, quality, value and cost of campaigns to grow the business.
• Provide valuable and constructive feedback into other marketing initiatives, representing digital channels, to facilitate the team achieving the best possible results.
• In times of absence, deputise for the head of marketing.

Tech Stack (Current & Expected Competency)

• HubSpot, LinkedIn Campaign Manager, Google Ads (including PMax) – proven experience owning strategy and implementation.
• Power BI reporting.

Skills & Experience

• Technical understanding of
  • HubSpot, GA4, LinkedIn Campaign Manager, Google Ads inc PMax
  • Ad tracking and media spend tracking
  • ROI and attribution reporting
  • Campaign optimisation for lead generation
• Solid understanding of financial services regulated promotions and regulatory frameworks.
• Proven track record of planning and managing email, social media accounts and growth campaigns that deliver effective results. Strong grasp of performance marketing, analytics, content.
• Experience in financial services, or a similarly regulated industry, highly preferable.
• GTM acumen: understanding of market dynamics, positioning, and cross‑functional alignment.
• Leadership skills: ability to manage teams, budgets, and drive strategy.

Culture & Leadership Values

• Comfortable working in a busy team where multiple projects and priorities are running concurrently.
• Fantastic communicator, managing stakeholder expectations and keeping everyone up to speed on progress, challenges or opportunities.
• Ability to engage the wider team on ideation and innovation, using data to tell the commercial narrative.
• Work collaboratively in a matrix structure, encouraging constructive feedback for a constant “adapt and evolve in order to thrive” work ethic.
• Commitment to constant learning, embracing the world of digital marketing. Avoid “set and forget” and look for ways to grow.

Essential Qualifications & Requirements

• Minimum 5 years’ experience in Financial Services.
• Degree level qualification, or equivalent, in digital marketing.

Location: Gloucestershire / Hybrid
Salary up to £70K
Application Deadline: Wednesday, February 11, 2026

Blackfinch is an equal opportunities employer that values diversity and welcomes applications from all suitably qualified persons regardless of their ethnicity, gender, sexual orientation, age, disability, religious practice or any other perceived differences. A copy of our Equal Opportunities Policy is available upon request.

About Us

Blackfinch Group is an award‑winning investment specialist. Built on over 20 years of investment track record, the name Blackfinch first came into being on the anniversary of Darwin’s birth, 12th February 2013. A trusted provider, we work in partnership with advisers. Our businesses cover tax‑efficient solutions, early‑stage investing, managed portfolio services, property financing and renewable energy. We’re proud to be entrusted with over £950 million in assets under management.