Growth Manager – Account Based Marketing

RevOps Tools; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A financial services company in London is seeking a Growth Manager to lead Account-Based Marketing initiatives. You will focus on identifying high-value segments, defining audiences, and optimizing campaigns. The ideal candidate has strong data analysis skills and experience in refining marketing strategies through A/B testing. This role offers flexible working options and various benefits, including pension contributions and private health cover.

Benefits

Full onboarding support

Flexible working options

Regular social activities

Pension contributions

Discretionary bonus scheme

Private health cover

Life assurance

Family friendly policies

Qualifications

• Ability to analyze large datasets to identify patterns and define customer segments.
• Experience in developing and monitoring key performance indicators for ABM efforts.
• Skilled in building and managing A/B tests to refine messaging and targeting.

Responsibilities

• Lead Account-Based Marketing (ABM) initiatives.
• Identify high-value segments and define audiences.
• Optimize campaigns across various channels.

Skills

Data analysis

Campaign optimization

ABM strategy development

Job description

Allica Bank is seeking a Growth Manager to lead Account-Based Marketing (ABM) initiatives. This role focuses on identifying high-value segments, defining audiences, crafting compelling messages, and optimizing campaigns across various channels. The ideal candidate will analyze data, test hypotheses, and drive measurable business growth for SMEs.

Requirements

• Analyze large datasets to identify patterns and define customer segments.
• Develop and monitor key performance indicators for ABM efforts.
• Build and manage A/B tests to refine messaging and targeting.
• Establish tracking and reporting frameworks for campaign performance.

Benefits

• Full onboarding support and continued development opportunities
• Options for flexible working
• Regular social activities
• Pension contributions
• Discretionary bonus scheme
• Private health cover
• Life assurance
• Family friendly policies