Global Audience Director: Strategy & Activation

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global digital marketing agency in London seeks an Audience Associate Director to shape audience strategies and activate innovative digital marketing campaigns across multiple markets. Candidates should have strong hands-on experience with digital marketing tools and capabilities in data analytics and audience management. The role involves leading audience operations, collaborating globally, and ensuring compliance with evolving standards. The company offers fantastic benefits and a flexible hybrid working pattern.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Work Your World opportunity

Reflection Days

Help@Hand Benefits

Family Friendly Policies

Flexible Working and Birthday Day Off

Great Local Discounts

Qualifications

• Hands-on experience with DMPs, CDPs, programmatic platforms, or analytics tools.
• Deep understanding of media activation, site tagging, and audience analytics.
• Highly organized, detail-oriented, and proactive.

Responsibilities

• Shape global audience strategies and data-driven use cases.
• Lead in-platform audience operations, ensuring clean execution.
• Support strategies that address identity challenges and evolving digital standards.

Skills

DMPs, CDPs, programmatic platforms

Media activation

Audience analytics

Detail-oriented

Communication skills

Relationship building

Job description

A global digital marketing agency in London seeks an Audience Associate Director to shape audience strategies and activate innovative digital marketing campaigns across multiple markets. Candidates should have strong hands-on experience with digital marketing tools and capabilities in data analytics and audience management. The role involves leading audience operations, collaborating globally, and ensuring compliance with evolving standards. The company offers fantastic benefits and a flexible hybrid working pattern.