General Manager - Established Products, Eastern Europe

Syneos Health; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

A leading global healthcare company seeks a GM for EU Established Brands to oversee promotion across multiple European markets. The role demands leadership of Sales and Marketing teams, P&L management, and strategic planning to optimize revenue. Ideal candidates will have over 15 years of experience in commercial roles, a strong background in marketing, and excellent leadership traits. This position is based in Greater London and offers opportunities for travel and collaboration with diverse teams.

Qualifications

• 15+ years of related work experience.
• 10+ years in senior commercial roles in European markets.
• 5+ years of direct P&L responsibilities.

Responsibilities

• Lead the Established Brands team to maximize performance.
• Manage the P&L associated with the program.
• Serve as the primary point of contact for the customer.

Skills

Financial acumen

Strategic planning

Relationship building

Excellent communication skills

Leadership

Education

Bachelor’s Degree

Master’s Degree

Job description

Updated: December 8, 2025
Location: London, England, United Kingdom
Job ID:12888

The GM for EU Established Brands will be responsible for all aspects of promotion for a portfolio of later‑stage and earlier‑stage assets across multiple markets in Europe and the UK, on behalf of a customer. The GM will lead a team of Sales, Marketing, Therapeutic Category, and Operations personnel to drive sales performance and allocate promotional investments to maximize the value of the contractual relationship.

Job Responsibilities

• Lead the Established Brands team and manage the broader delivery team to maximize performance against product revenue and margin forecasts.
• Manage the P&L associated with the program and be responsible for the financial performance of the customer relationship.
• Serve as the primary point of contact for the customer and senior leadership at Syneos Health.
• Maintain compliance with the customer’s policies and procedures.
• Participate in program governance, lead periodic joint steering meetings, and provide management reporting.
• Anticipate client or program needs, collaborate to develop solutions, and lead cross‑functional meetings on program status, performance, major milestones, and key deliverables.
• Ensure commercial execution activities and deliverables are completed with high quality, on time, and on budget.
• Proactively assess and reallocate promotional investments to maximize performance.
• Apply operational experience to ensure consistent quality and successful execution throughout the project lifecycle.
• Provide direction for work delegated to additional vendor partners outside of Syneos to ensure timely, quality deliverables.
• Develop and deliver senior leadership presentations and training as needed.

Qualifications

• Bachelor’s Degree required; Master’s Degree preferred with 15+ years of related work experience.
• At least 10 years in senior commercial roles spanning multiple functional areas in European markets.
• At least 5 years of direct P&L responsibilities for in‑line commercial assets in the EU and UK for a pharmaceutical manufacturer.
• Demonstrated record of success in driving new and established product sales, with strong background in marketing, pricing, reimbursement, and brand value proposition development.
• Financial acumen and the ability to manage program P&L.
• Proven leadership and influencing ability within a complex, matrixed environment.
• Deep knowledge of the European pharmaceutical industry, healthcare system trends, and customer insights; ability to translate competitive intelligence into actionable plans.
• European launch experience across multiple therapeutic areas; global launch experience is a plus.
• Strategic and tactical planning, execution, and business acumen.
• Strong relationship‑building skills and collaboration with internal and external partners.
• Excellent written and verbal communication skills.
• Strong self‑awareness, emotional intelligence, and leadership attributes to drive change.
• Ability to work in a comparable time zone to the client and key partners.
• Experience leveraging offshore and nearshore resources.
• Eligibility to travel as needed.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, please contact us at email [e-mail].