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A regional B2B distribution business based just south of Bedford is seeking a General Manager. The role requires proven experience in running and growing a B2B operation, with a focus on enhancing profitability and customer relationships. You will have autonomy, P&L responsibility, and the opportunity to build a customer-focused culture. Candidates should be energetic leaders with strong financial acumen and excellent communication skills. This is not a work-from-home role, and local commuting is essential.
This is an excellent opportunity to join a well‑established regional B2B distribution business and lead its next phase of growth across a large, diverse and highly competitive market. It is part of an international privately owned group.
The business is operationally sound and well invested, with strong infrastructure, modern facilities and a loyal customer base already in place. With the right General Manager, there is clear scope to grow turnover profitably, increase value‑added sales and build a stronger, more energised team.
You will operate in an autonomous, non‑bureaucratic environment, with full P&L ownership and the freedom to run the business as your own, supported by experienced senior leadership when required.
You are likely to have a successful track record of profitably running and growing a B2B business in roles such as General Manager, Branch Manager, Branch Director, Sales Director or Managing Director.
Specific product or sector knowledge is not essential. Candidates may come from wholesale, trade merchanting, distribution or other B2B environments.
This is a sales‑led leadership role. Someone purely operational will struggle.
You must live within a reasonable commuting distance of Bedford (or be willing to relocate).
There will be local travel as part of the role.
This is not a work‑from‑home role – presence and visibility on site are critical.
This is a confidential appointment.
For a discreet, exploratory conversation, please contact:
Jonny Pegler, Senior Consultant, 07590 374079, jonny@wilsonbrook.com