Freelance Marketing Manager

Ridentes Ltd; United Kingdom; Hybrid; GBP 60,000 - 80,000; Part time

Job summary

A dental practice in Oxfordshire is seeking a freelance marketing professional to drive patient growth through digital strategies and community outreach. This hybrid position initially involves 8 hours per week, with potential for increased hours based on performance. Responsibilities include creating engaging content, managing reputation, and tracking growth metrics. Ideal candidates are self-motivated with a dental background. Competitive rate of £25/hour and flexible contract reviews offered.

Benefits

Flexible hybrid model

Growth opportunities

Monthly contract reviews

Qualifications

• Dental background required, ideal for former practice managers with marketing skills.
• Experience with compliance and regulations in the UK healthcare context.
• Ability to create engaging and informative patient-friendly content.

Responsibilities

• Develop strategies to attract and retain patients for routine services.
• Create patient-friendly content explaining general dental care.
• Track direct patient acquisitions and recall rates.

Skills

Dental experience

Excellent communication

Creative and data-driven

SEO knowledge

Digital marketing

Job description

Location: Kidlington, Oxford (hybrid: home and on-site, with potential for 100% on-site if needed for content gathering or team training).

Employment Type: Freelance, part-time (initially 8 hours/week, reassess monthly; potential increase within 6 months).

Rate: £25/hour, negotiable based on experience.

Contract: Monthly reassessment; invoiced monthly. Dental background required.

About Ridentes

We’re a private dental practice offering comprehensive care in a minimal‑intervention, preventive‑focused environment. From general dentistry (check‑ups, cleanings, fillings, crowns) to specialists (implants, orthodontics, endodontics, periodontics, facial aesthetics, cosmetic dentistry), we welcome direct patients and referrals. Starting freelance, you’ll help us grow sustainably, beginning with general dentistry to build our patient base.

Key Responsibilities (Phased Approach)

Phase 1: General Dentistry Growth

• Develop strategies to attract and retain patients for routine services via digital and community tactics.
• Create patient‑friendly content (e.g., blogs, videos, infographics) explaining general dental care.
• Oversee reputation management (reviews, testimonials).
• Execute outreach such as loyalty programs or local events.
• Track KPIs: Direct patient acquisitions (target: 15% growth), recall rates, ROI using Google Analytics.
• Come on‑site as needed to train staff on strategies and gather authentic content (practice photos/videos).

Phase 2: Potential Expansion (After Proven Results)

• Shift to referral growth for advanced treatments.
• Build clinician relationships via visits, CPD events.
• Track referral KPIs (volumes, conversions).

Shared Duties

• Ensure compliance with UK standards (CAP Code, GDPR) through audits.
• Collaborate remotely/on‑site with our team; invoice monthly for hours worked.
• Dental experience essential (e.g., former practice manager with marketing skills ideal, but open to equivalents).
• Excellent communication for patient/clinician messaging.
• Creative, data‑driven, with Oxfordshire demographic insight.
• Self‑motivated for freelance setup.

Benefits & Setup

• Flexible hybrid model.
• Growth opportunities.
• Monthly contract reviews; hours could increase based on impact.

You'll reference these step‑by‑step guides to hit the ground running:

General Dentistry Growth Playbook

Goal: Boost direct patients for routine care.

• Audience Mapping: Target Kidlington/Oxford families and professionals with preventive focus.
• Digital Campaigns: SEO/Ads for searches like "dentist near me"; content on oral health tips.
• Content Creation: Simple videos/blogs; post for engagement.
• Retention: Loyalty discounts, recall emails.
• Outreach: Local sponsorships/free screenings.
• Tracking: Monitor sign‑ups, traffic; adjust ROI.

Referral Practice Increase Playbook (For Later Phases)

Goal: Grow specialist referrals.

• Contact: Personalized emails with packs.
• Events: Visits, CPD sessions.
• Engagement: Newsletters, success stories.
• Incentives: Priority slots, co‑branded materials.
• Be part of a supportive team in a respected Oxfordshire practice.
• Room to innovate and shape our growth.
• Monthly invoicing for easy payments.
• Potential for more hours and long‑term collaboration.

If this sounds like your next adventure, drop your CV and a quick note on why you’re a fit to [e-mail]. Let’s chat and make more smiles happen! 😊

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