EU Channel Marketing Executive

Legal & General; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK financial services group is looking for a Channel Marketing Executive to spearhead impactful marketing initiatives across Europe. The successful candidate will manage end-to-end execution of marketing campaigns, coordinate with diverse teams, and contribute to strengthening brand presence in key markets. Ideal applicants should have 2-3 years of experience in marketing within asset management, strong project management skills, and be fluent in German or Italian. The role offers a competitive benefits package and opportunities for flexible working.

Benefits

Performance-related bonus plan

Generous pension contribution

Healthcare Plan

At least 25 days holiday

Electric car scheme

Discounts on products and services

Qualifications

• Strong attention to detail in managing multiple tasks.
• Ability to communicate effectively with diverse teams.
• Familiarity with regulatory requirements and advertising standards.

Responsibilities

• Support planning and delivery of strategic marketing programmes.
• Manage execution of brand and lead generation campaigns.
• Coordinate efforts across PR, content, digital, and events.
• Develop sales enablement materials and product collateral.
• Track campaign KPIs and report insights for optimisation.

Skills

2–3 years’ experience in asset management or financial services marketing

Strong project management skills

Ability to build collaborative relationships

Knowledge of digital and offline marketing channels

Commercial awareness

Language skills in German or Italian (Native)

Education

Degree-level education or equivalent experience

Job description

Company Description

Legal & General (L&G) is a leading UK financial services group and major global investor.

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.

Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets.

Job Description

Join Legal & General as a Channel Marketing Executive and play a key role in shaping and delivering impactful marketing initiatives across Europe. You’ll collaborate with diverse teams to strengthen our brand presence and drive growth in key markets including Italy, Germany, Switzerland, and the Netherlands. This is an exciting opportunity for a proactive, commercially minded individual who thrives in a fast‑paced environment.

What you’ll be doing

• Supporting the planning and delivery of strategic marketing programmes across European markets
• Managing end‑to‑end execution of targeted brand, engagement and lead generation campaigns
• Coordinating with cross‑functional teams including PR, content, digital and events
• Developing and maintaining sales enablement materials and product collateral
• Monitoring budgets and managing invoices in line with internal processes
• Tracking campaign KPIs and reporting insights to optimise future activity
• Researching competitor campaigns and recommending enhancements
• Ensuring compliance with brand, regulatory and data protection standards

Qualifications

Who we’re looking for:

• Degree‑level education or equivalent experience
• 2–3 years’ experience in asset management or financial services marketing
• Strong project management and multi‑tasking skills with attention to detail
• Ability to build collaborative relationships and communicate effectively
• Knowledge of digital and offline marketing channels and campaign planning
• Commercial awareness and creativity in delivering impactful campaigns
• Familiarity with regulatory requirements and advertising standards
• Language skills in German or Italian (Native)

Benefits

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance‑related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand‑new electric car through tax efficient salary sacrifice (permanent employees only)
• There are the many discounts we offer – both for our own products and at a range of high street stores and online
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart

Additional Information

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all.

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part‑time, term‑time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can.

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.