App Marketing Executive

Parking Network BV; Uxbridge; Hybrid; GBP 30,000; Full time

Job summary

A leading parking solutions provider in Uxbridge is seeking an App Marketing Executive to manage and promote their cashless parking app. This hybrid role involves driving app downloads, engagement, and customer loyalty through effective marketing campaigns and content optimization. The ideal candidate will have experience in digital marketing, particularly in the mobile app domain, and possess strong design skills. This position offers £30,000 per annum and a collaborative work environment where your contributions make a significant impact.

Benefits

25 days annual leave

Collaborative marketing team

Hybrid working model (3 days office / 2 days from home)

Qualifications

• Experience in digital marketing, particularly in mobile apps.
• Understanding of UX principles and customer journey mapping.
• Knowledge of ASO and analytics platforms.

Responsibilities

• Manage and update app content and information.
• Optimise app store listings to maximize engagement.
• Plan marketing campaigns for app promotion.

Skills

Digital marketing

Mobile apps marketing

User experience (UX)

Design skills

Analytical mindset

Education

Degree in marketing or related discipline

Tools

Adobe Creative Suite

Canva Pro

Google Ads

CRM tools

Job description

App Marketing Executive
Location: Uxbridge (Hybrid – 3 days in office / 2 days from home)

Salary: £30,000 per annum

We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi-channel marketing campaigns.

This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.

What You’ll Do

• Manage and update app content, tariffs, and car park information.
• Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
• Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications.
• Develop strategies to increase app usage, market share, and customer loyalty.
• Create and schedule push notifications for surveys, offers, and promotions.
• Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
• Collaborate with internal teams and developers to propose and test new features to enhance the user experience.
• Design digital and print marketing materials using Adobe Creative Suite or Canva Pro.
• Support video production and editing for campaigns (experience an advantage).
• Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement.
• Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative.

What You’ll Bring

• Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
• Understanding of user experience (UX) principles and customer journey mapping.
• Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
• Experience with Google Ads, Meta Ads, CRM, or push notification tools.
• Strong design skills using Adobe Creative Suite or Canva Pro.
• Analytical mindset with the ability to translate insights into actionable recommendations.
• Excellent communication, organisation, and attention to detail.
• A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience.

What We’ll Offer You

• £30,000 per annum
• 25 days annual leave
• Hybrid working (3 days office / 2 days from home)
• A collaborative and supportive marketing team where your ideas make a real impact

Does this sound like you? Click "apply" today and one of our team will be in touch shortly.

We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.