Marketing Manager

Boardtalk Ab; Greater London; On-site; GBP 45,000 - GBP 60,000; Full time

Job summary

A leading performance sailing brand is seeking a Marketing Manager based in Greater London to lead their global sailing marketing strategy. This role involves collaborating with the Marketing Director to shape strategic direction, managing campaigns across various channels, and building partnerships with sailing events and teams. The ideal candidate will have proven experience in marketing within the marine industry, strong leadership skills, and the ability to manage impactful marketing initiatives. Competitive salary and benefits package offered.

Benefits

Competitive salary

Benefits package

Opportunity to lead category marketing in a recognized brand

Dynamic team environment

Qualifications

• Proven experience in marketing within the sailing or marine industry.
• Strong leadership and team management skills.
• Expertise in partnerships, sponsorship activation, and event marketing.
• Experience working with wholesale accounts and eCommerce teams.
• Excellent project management and communication skills.
• Ability to travel internationally for events and activations.

Responsibilities

• Define and evolve Musto’s global sailing marketing strategy.
• Manage relationships with sailing events, teams, and ambassadors.
• Deliver integrated marketing campaigns across digital and retail channels.
• Ensure brand consistency and premium execution across retail environments.
• Create compelling sailing content for social, web, and email.

Skills

Leadership skills

Marketing expertise in sailing or marine industry

Partnership management

Project management skills

Job description

Direct Reports: Brand Activation Specialist

About Musto

Founded in the UK in 1964, Musto are the world’s number one performance sailing brand and a global leader in outdoor clothing apparel. As the first sailing brand ever to partner with GORE-TEX®, Musto set the bar for innovation on the water, taking insights drawn from the best sailors in the world, those who win Olympic medals, circumnavigate the globe, and battle some of the most volatile environments on the planet. The lessons learnt at sea empower performance on land, working with the best fabric technologies on the market to deliver kit that can handle extreme adventures in the countryside, and lifestyle clothing that delivers both style and substance.

Role Overview

As Marketing Manager, Sailing, you will lead Musto’s global sailing marketing strategy, working closely with the Marketing Director to shape strategic direction and deliver impactful campaigns. You’ll manage the Brand Activation Specialist, and collaborate across departments to ensure flawless execution. A key focus of this role is building and leveraging partnerships with sailing events, teams, ambassadors, and industry stakeholders to amplify Musto’s presence and strengthen brand equity. You’ll also work with international wholesale sales reps and their accounts, as well as the eCommerce and retail teams, to deliver brand-led campaigns across DTC channels. You’ll partner with design and product management on creative processes for campaign photoshoots and collaborate with marketing colleagues to ensure cohesive storytelling across all touchpoints.

Key Responsibilities

Strategic Leadership

• Collaborate with the Marketing Director to define and evolve Musto’s global sailing marketing strategy.
• Translate strategic objectives into actionable plans and measurable outcomes.
• Lead and mentor the Brand Activation Specialist, ensuring activations and events deliver against campaign goals.

Partnership Development

• Build and manage relationships with sailing events, teams, and ambassadors to maximize brand exposure.
• Negotiate and activate sponsorship agreements, ensuring Musto’s presence is premium and impactful.
• Identify new partnership opportunities within the sailing ecosystem to drive growth and engagement.

Campaign Development

• Plan and deliver integrated marketing campaigns across digital, social, retail, and experiential channels.
• Partner with eCommerce to create and execute brand-led campaigns that drive engagement and conversion across DTC platforms.

Wholesale & Retail Marketing

• Work closely with international wholesale sales reps and their accounts to deliver marketing support, POS, and activation plans.
• Ensure brand consistency and premium execution across retail environments.
• Work with design and product management on the creative process for campaign photoshoots.
• Collaborate with marketing colleagues to ensure cohesive storytelling across all channels.

Event & Activation Oversight

• Ensure Musto’s presence at sailing events is premium, consistent, and impactful.
• Support the Brand Activation Specialist with planning, logistics, and execution.

Content & Community

• Oversee creation of compelling sailing content for social, web, and email channels.
• Build strong relationships within the sailing community to enhance brand advocacy.

Performance & Reporting

• Monitor campaign performance, analyze data, and optimize for ROI.

What You’ll Bring

• Proven experience in marketing within the sailing or marine industry.
• Strong leadership and team management skills.
• Expertise in partnerships, sponsorship activation, and event marketing.
• Experience working with wholesale accounts and eCommerce teams.
• Excellent project management and communication skills.
• Ability to travel internationally for events and activations.

Why Musto?

• Competitive salary and benefits.
• Opportunity to lead category marketing in a globally recognized performance brand.
• A dynamic, passionate team environment.

Contact person

URL to this page https://www.musto.com/en_GB/careers.html?rmpage=job&rmjob=89&rmlang=UK