Senior DeFi Product Marketer — On-Chain Growth

Methodfi; Remote; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading digital asset firm based in Greater London is looking for a Product Marketer (DeFi) to spearhead marketing efforts for DeFi products. The ideal candidate will have over 6 years of marketing experience, including at least 3 years within a DeFi protocol. Responsibilities include product positioning, user acquisition, and executing multi-channel campaigns to foster user growth. This role offers the freedom to work flexibly and autonomously within a dynamic and innovative team.

Benefits

Competitive salary package

Flexible working hours

Remote work opportunity

Qualifications

• 6+ years of marketing experience, with 3+ years in a DeFi protocol.
• Proven success in launching DeFi products and driving user growth.
• Comfortable in fast-paced, high-growth environments.

Responsibilities

• Own product positioning and messaging for DeFi products.
• Drive ecosystem awareness and adoption through campaigns.
• Craft multi-channel campaigns across content and paid efforts.
• Lead go-to-market plans for new product launches.

Skills

Marketing strategy

User acquisition

Community engagement

Data analysis

B2B partnership development

Job description

A leading digital asset firm based in Greater London is looking for a Product Marketer (DeFi) to spearhead marketing efforts for DeFi products. The ideal candidate will have over 6 years of marketing experience, including at least 3 years within a DeFi protocol. Responsibilities include product positioning, user acquisition, and executing multi-channel campaigns to foster user growth. This role offers the freedom to work flexibly and autonomously within a dynamic and innovative team.